Influencenoun.1. the capacity or power of persons or things to be a compelling force on or produce effects on the actions, behaviors, options, etc. of others. In the mid-2000s, as Twitter was adopted by the masses and blogging moved to the mainstream, influencer marketing became a buzzword, falling in line with disruption, synergy, and *sigh* brain dump.
Generate buzz, increase attendance, and maximize viewership potential with pre-event athlete activations. Engage fans in real-time with activations throughout the event. Extend the shelf-life of your event with post-event activations.