Measuring social media following Cavaliers Warriors NBA Finals
Cavs vs. Warriors: Social media stats

The collision of two-time reigning MVP Stephen Curry and the 73-win Golden State Warriors with NBA-Finals mainstay LeBron James has led to some gaudy viewership numbers over the last two weeks. This year’s NBA Finals are the second-most watched Finals through four games, averaging nearly 18 million viewers per game up to this point. While that may seem like

Sidney Crosby penguins awards endorsements brands
Sidney Crosby adds to his resume

­Since breaking into the league as the top pick in the 2005 NHL Draft, Sidney Crosby has been a star. The 28-year-old has asserted himself as the face of the NHL throughout his 11 seasons, winning multiple First-Team, All-Star and MVP Awards. With a 3-1 victory over the San Jose Sharks on Sunday, Crosby netted his