alternate uniforms college football social media announcement
The art of the alternate uniform announcement

Back in August, Nebraska football unveiled the all-white alternate uniforms which were worn against Northwestern last Saturday. ‼️????‼️ pic.twitter.com/MM8RBOqx0o — Nebraska Football (@HuskerFBNation) August 23, 2016 As players’ jaws dropped, they took to Twitter to express their approval. Fans, recruits and media outlets followed suit with no shortage of diamond and snowflake emojis. What did

Twitter Live NFL stream
Twitter Goes Live with Thursday Night Football

Twitter and the social media sports world chalked up a “W” after the first of 10 NFL live-streamed games garnered positive reaction, and a 4% $TWTR boost, Thursday. The game, which appeared in Twitter’s Moments tab, drew more than 2.1 million viewers. An average of 243 thousand people were watching the stream at a given time. The

Adidas & Yeezy crash the NFL party

The NFL is a Nike-dominated league. Not only does the Swoosh own the on-field rights as the NFL’s official uniform provider, it also represents a vast majority of the league’s top players. Sole Collector’s Brendan Dunne broke down Nike’s dominance in player marketing earlier this year: The following figures reflect the extent to which the

social media ohio state university football
Be Elite: the expectation for Ohio State Football, Social media

To kick off the college football season, I was able to catch up with two digital leaders at Ohio State Athletics, Pat Kindig and Zach Swartz. Kindig is the Assistant Athletics Director-Digital Assets, overseeing the tOSU digital team outside of football, while Swartz directs new and creative media initiatives specifically for football operations.   It will come as no surprise