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The 2018 NFL Draft’s Top Athlete-Driven Sponsored Posts

Athlete-driven sponsored content has become a staple of the NFL Draft. NFL sponsors and licensees work in tandem with soon-to-be drafted players to put engaging content in the players' channels on the biggest day of their lives.

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The NFL Draft’s Strongest Brands on Social

Draft Day is finally here. For the NFL’s top prospects, the past three months have been the longest, most heavily scrutinized job interview of their lives. These athletes have spent every day on display — performing at the Combine, in team interviews, and speaking with media — all with hopes to improve their draft stock. The

Athlete-Driven: The brand behind Baker

Baker Mayfield has built one of the strongest athlete brands in the 2018 NFL Draft. From walk-on journeyman to Heisman Trophy winner, the former OU signal caller has molded his brand around an unmatched passion and drive to win. While that gameday emotion has propelled him to the highest levels of the sport, it has

Athlete-Driven: Zlatan and Visa go global

Since announcing his move to the Los Angeles Galaxy in the most Zlatan way possible, the international soccer superstar has wasted no time capitalizing on his newfound popularity in the U.S. market. Today, Visa and Zlatan announced a new athlete marketing partnership, naming the striker as the global face of Visa’s 2018 FIFA World Cup campaign. Ibrahimovic’s

The NBA’s Rising Stars on Social

Donovan Mitchell is a shoo-in to win or finish as runner-up for the NBA’s Rookie of the Year award. He was drafted to a Utah Jazz team with relatively low expectations and proceeded to lead them to a five-seed in the ultra-competitive Western Conference. Off the court, he has shared almost 600 posts on Instagram

Athlete-Driven: Embiid puts a mask on The Process

Joel Embiid is one of the best social follows in sports. From throwing the NBA’s most creative shade, to being his teammates’ biggest fan, “The Process” just kills it. NBA players are some of the most social-savvy in sports, but few can authentically weave their brand from the court, to interviews and appearances, to their social

Athlete-Driven: PGA TOUR players shoot to #LiveUnderPar

The PGA TOUR has repped its trusty slogan, “These Guys Are Good,” for more than two decades. Yesterday, they announced that a new tagline — “Live Under Par” — would replace its longstanding predecessor.  The updated slogan sets the stage for a PGA TOUR that goes beyond traditional marketing and broadcast methods to reach fans

Athlete-Driven: Serena starts a new chapter with Lincoln

Serena Williams and Lincoln Motor Company have joined forces to present Serena’s new chapter alongside her infant daughter and the Lincoln Navigator. The parties have authentically integrated the Lincoln brand with Serena’s story, providing a real connection that can be rare in sponsored social content. As my next chapter begins, I’m ready to see how

Athlete-Driven: How AD Dominated April Fool’s Day

Anthony Davis owns one of the strongest brand identities in the NBA. Since blowing up during his freshman campaign at Kentucky, Davis has become known for two things — transcendent on-court performance and “The Brow.” Davis and Red Bull paired the strength of his brand identity with athlete-curated content to dominate the social conversation. Last