I love going to work.

By opendorse CEO Blake Lawrence Last week we won an award. Since the recognition, I’ve been reflecting. How did we get here?   In 2010 Adi and I had a conversation. Myself, removed from football for six months. Adi, heading into his fourth year as a starting kicker at Nebraska. We asked each other… What’s

Athlete Driven: D-Wade goes Solo for Star Wars

D-Wade has a new co-pilot and it’s not LeBron James or Goran Dragic. This time, it’s a 7’6″ Wookie named Chewbacca. The latest Star Wars installment, “Solo: A Star Wars Story,” has been a prominent advertiser on ESPN and NBA Playoffs leading up to last night’s premiere. Beyond traditional advertising methods, Star Wars has amplified its

Athlete-Driven: Didi’s spreading the news

“Ballgame over! Yankees win! Theeeeeee Yankees win!” Every baseball fan recognizes John Sterling’s iconic call following each Yankees victory. But Sterling has some new competition. Yankees shortstop Didi Gregorius has taken to sharing his own athlete-driven victory call. After each win, Gregorius tweets “#StartSpreadingTheNews yankees win…” followed by an emoji-fueled recap of the game’s highlights.

Athlete-Driven: Donovan Mitchell calls game… blouses

Every few days, an athlete-driven social post “stops the internet.” Last week, it was Baker Mayfield’s pre-draft Brett Favre tribute. This week, it’s Donovan Mitchell pairing a big moment from last night’s win with an iconic cultural reference. Game…. Blouses???‍♂️ pic.twitter.com/qWSFMV9ghA — Donovan Mitchell (@spidadmitchell) May 3, 2018 + 55X average post performance + 100 thousand