The PGA TOUR’s social leaderboard

This season, the PGA TOUR launched the #LiveUnderPar campaign with a promise to extend the game beyond ropes, bringing fans closer to the players and action than ever before. The program was embraced not only by the TOUR, but by the players as well. The game’s top athletes have taken to social to give fans

Ronaldo vs. the world — how Champions League stars stack up on social

It should come as no surprise that Cristiano Ronaldo dominates his Champions League peers on social. With just under 340 million total followers, he’s the most-followed figure in sports and isn’t showing any signs of giving up that title anytime soon. Perhaps most striking is Ronaldo’s level of engagement. He doubles his closest competition with

How NFL players stack up with their teams and league on social

It’s no secret that athletes are powerful on social. They have huge audiences and rack up retweets in ways that brand account managers can only dream of. NFL players fit this description to a T. Their collective audience, activity, and engagement outrank that of their teams and the league itself. But the players’ impact could

The NFL’s athlete-driven MVPs

The NFL is back in a big way. The league’s opening weekend did not disappoint and we’re not even to Monday Night Football. The comeback celebration didn’t stop with the major networks — many of the game’s stars took to social to share the hype for their game, throw some shade, and celebrate big wins.      View