The MLB Spring Training Social Media Report

Camps across Arizona and Florida are buzzing as teams report to MLB Spring Training, and baseball social media is sure to follow. MLB players currently lag behind their peers in the NBA, NFL, and MLS in most social categories, but it’s never too late to catch up. 2019 presents an opportunity for the players, teams and the league as a whole to adopt an athlete-driven strategy and make a jump in the standings. Players like Alex Bregman — baseball’s most engaging player on social throughout the past year  — are already setting the new standard for social activity and engagement. The league is surely hoping for more to follow his lead. With two of the game’s biggest stars in Bryce Harper and Manny Machado nearing decisions in free agency, there’s no shortage of opportunity for MLB and it’s premier players to make a splash on social.  Top athlete-driven MLB teams of 2018  Below is the MLB team ranking based on the players’ collective performance on social.  Our interactive visualization includes analysis from Facebook, Instagram, and Twitter data for all active MLB players from January 1, 2018, to December 31, 2018. Access the full report below. For best results, view in landscape mode** 

Download the full report

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