The Top NFL Draft Prospects on Social

social media twitter brands building nfl prospect players

Once again, the NFL’s annual combine created serious hype and gave fans an inside look at football’s latest class of top prospects. While these players took to Indianapolis to showcase their skills on the turf for a few days, many have been fine-tuning their brands on social for months or more.

Kyler Murray set the tone. The former OU signal-caller turned his Twitter handle into a personal sports media mic, announcing the most anticipated news of the offseason to his rapidly growing online audience.

While Murray’s social presence was consistently established throughout the season, DK Metcalf’s brand seemed to blow up overnight. His top-flight Combine numbers and superhuman physique sparked unmatched postseason audience growth of over 185 thousand new followers — at a 460 percent growth rate.

In the full report available below, we measure the top 30 prospects in each social performance category to find the strongest social brands of the 2019 NFL Draft class.

Top NFL Draft prospects on social

Below is our analysis of the top 2019 NFL Draft prospects on social media. The ranking includes data for more than 400 draft-eligible athletes, measuring the activity, audience, engagement, and growth on Twitter, Facebook, and Instagram from January 1, 2019 to March 4, 2019.

Get the full report

Total Audience

Will Grier — 821 thousand followers
Kyler Murray — 547.1 thousand followers
Dwayne Haskins — 298.1 thousand followers
DK Metcalf —226.3 thousand followers
Jalen Hurd — 214.5 thousand followers

Total Engagements

Kyler Murray — 1.13 million engagements
Dwayne Haskins — 541.7 thousand engagements
Mack Wilson — 421.4 thousand engagements
Marquise Brown — 255.7 thousand engagements
Chauncey Gardner-Johnson — 80.1 engagements

Total Growth

DK Metcalf — 185.9 thousand followers
Kyler Murray — 150.9 thousand followers
Dwayne Haskins — 73.5 thousand followers
Parris Campbell — 37 thousand followers
Josh Jacobs —25.8 thousand followers

Related Content

The State of Sponsored Social

Get the full breakdown on 36,000 branded Instagram posts published on behalf of more than 3,200 sponsors in sports