After a long summer of offseason workouts, college football teams across the country returned to campus this week to begin fall camp. With only a couple weeks remaining until the season kicks off, we evaluated 100 of the top college football players in the country to display the student-athletes with the strongest brands on social.
Despite a team policy that prohibits players from posting on social during the season, Clemson leads all schools with five players ranked in the top 30 for total athlete-driven engagements. Ohio State is next on the list with four players in the top 30 — followed closely by both Alabama and Oklahoma.
Unsurprisingly, the top of the list was dominated by quarterbacks, with seven of the top ten most-engaging players on social playing the position.
Tua Tagovailoa, Crimson Tide quarterback and last year’s Heisman runner-up, leads all college football players in both total engagements and followers. Tua also grew his audience by nearly 258 thousand new followers last year, slightly edging out Clemson QB Trevor Lawrence for the top spot in the category.
Lawrence may have had the most impressive growth, however, capitalizing off of his successful freshman campaign to add more than 252 thousand new followers, nearly tripling the size of his audience.
Both signal-callers will look to continue their success as they head into the 2019 season as frontrunners for the Heisman Trophy and with each of their respective schools looking to win its third national championship in the last five years.
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Special. This is the word that continuously comes to mind when I think about this team. This place, this school, this season, this team, and this time is special. Words can’t express the gratitude and appreciation I have for everyone involved and all who supported. To the seniors and guys who won’t be coming back next season, you all are amazing, and thank you for all you’ve done for myself and for Clemson. (Also shoutout to the o-line and Chase Brice, cause they don’t get enough credit). It’s because of GOD’S grace this is all possible. The amazing thing is, the best is still yet to come. Keep your dreams bigger than your memories, cause we’re not done yet. #BestTeamToEverDoIt
Though Martell and Fields are yet to start a game at the college level, both find themselves ranked in the top ten in engagements, total followers, and follower growth, showing that success on social is about much more than an athlete’s on-field performance.
Ohio State defensive end Chase Young was the only defensive player included in the top ten of the ranking, and one of just eight defensive players ranked in the top 30.
College Football Players on Social
Below is our analysis of the top college football players on social media. The ranking includes data for 100 of college football’s top student-athletes, measuring their activity, audience, engagement, and growth on Twitter and Instagram from July 31, 2018, to July 31, 2019.