With over 83 million followers across Twitter, Facebook, and Instagram, the LA Galaxy boast an audience that is not only larger than any other MLS team but also ranks near the top in collective following for all professional sports worldwide. These metrics can be attributed in large part to fan-favorites, like the Dos Santos brothers, Jonathon and Giovani, as well as the team’s acquisition of Zlatan Ibrahimovic, who has long been known to captivate fans and drive incredible engagement with his charisma and on-field success. Following the LA Galaxy is D.C. United, who held onto second place ahead of New York City FC despite being outpaced in follower growth rate and engagement rate. The MLS’ top athlete-driven teams Below is the MLS team ranking based on the players’ collective performance on social. Our interactive visualization includes analysis from Facebook, Instagram, and Twitter data for all active MLS players from January 1, 2018, to December 31, 2018. For best results, view in landscape mode**View this post on Instagram
So, you want to leverage athlete name, image and likeness to help your business achieve growth outcomes — but don’t know how it all works?