There’s no denying that athletes are a force on social and MLS players presented a perfect example of their influence in 2018. Their collective audience size, activity, and engagement significantly outrank that of their teams and the league itself.
Following the LA Galaxy is D.C. United, who held onto second place ahead of New York City FC despite being outpaced in follower growth rate and engagement rate.
The MLS’ top athlete-driven teams
Below is the MLS team ranking based on the players’ collective performance on social. Our interactive visualization includes analysis from Facebook, Instagram, and Twitter data for all active MLS players from January 1, 2018, to December 31, 2018.