Influencer Marketing for SMB Brands

Influencer marketing has exploded onto the scene as word-of-mouth marketing for the new era of business building. This new style of creative marketing allows small and medium-sized businesses to tap into larger audiences by collaborating with an expert, ambassador, celebrity, or athlete to promote their business. While hiring someone the world adores or trusts isn’t

Why Social Media is Valuable and Vital to Business

Social media has earned its seat at the table in businesses and marketing organizations of every shape and size. In 2020, an intentional social media presence is essential for any business for multiple reasons—and to say that social media has revolutionized the way businesses communicate to their audience is an understatement. In the last 10