What Heisman Contenders Could Earn From NIL

Heisman trophy contenders are historically among the most marketable athletes in college sports. Their award-worthy performance on the field leads to unmatched exposure from appearances in high-profile games and near-constant coverage in national sports media. More recently, schools have gotten in on the action. It’s become common for college football programs to market their stars

Are PR and Social Media Really Competitors?

We’ll get right to the point in answering the question we’re asking in the title of this article. The answer is: No. An emphatic No, at that. A common misconception is that Public Relations teams, we’ll call them Team Traditionalists, are having to shoo away the new Social Media Marketing minds, let’s name them Team