In the history of the cola wars, The Coca-Cola Company and PepsiCo have continually battled for market share supremacy. Coke vs. Pepsi. Diet Coke vs. Diet Pepsi. Powerade vs. Gatorade. Soft drinks, energy drinks, different product lines. These two brands don’t give an...
Multimedia rights holder partners with market-leading endorsement management platform ahead of changes to NIL legislation. Opendorse and Collegiate Sports Management Group (CSMG) announced a partnership to provide institutions, athletes, and sponsors with technology...
Rivalries don’t only exist on the playing field. In this case, the battle takes place between the world’s leading soft drink brands. Coke vs. Pepsi. Coca-Cola vs. PepsiCo. Even their different product lines (Crystal Pepsi, Pepsi Max,...
The 2020 NFL season is nearing its halfway point and players across the league are performing on the field, shining on social, and scoring big in fantasy leagues. As fantasy performance leads to newfound fame for several players each season, we wanted to dive deeper...
TikTok is the platform people can’t stop talking about. Its complex algorithm captures the attention of users by consistently feeding individualized content that matches their viewing habits. Videos are 15-to-60 seconds, allowing the viewer to discover and watch a...