5 Social Media Takeaways From The Big Game

5 Social Media Takeaways

The game was a blowout, but social media was still buzzing throughout with a reported 24.9 million game related Tweets. Even though the Seahawks ran away with this one early, brands still got a chance to make their pitch to millions of Americans, which is really what the game is all about anyway, right?

Here are our top five social media takeaways from Sunday night’s game.


1. Done After 20 Minutes

DiGiorno Pizza summed up the game perfectly with this spot-on marketing Tweet. In fact, DiGiorno has been pulling out all the stops with their social media marketing, especially when it comes to responding to big, public events. Do yourself a favor and scroll back through their Twitter feed over the past month or two.


2. Save Money, Win Money

When Esurance saves money, you could win it! A lot of it, in fact.

By buying the first commercial to air after the game, Esurance saved 30% compared to the cost of a commercial aired during the game. And because Esurance markets themselves as passing savings on, they decided to do just that and give away the savings. Viewers just have to Tweet #EsuranceSave30 for a chance to win $1.5 million (the 30% Esurance saved on the commercial).

Esurance combined their TV spot with Twitter and cashed in by receiving nearly 20,000 Retweets! What a great way to combine the big game with a brand’s image.


3. Tweeting with Mittens

Twitter measurement company TweetReach says that JCPenney was the most-discussed non-sponsor of the game thanks to either drinking or wearing mittens while Tweeting.

Whatever the reason, brands like Snickers and Coors Light offered some clever advice for JCP.


4. Best Game Plan

Budweiser received over 7,000 Retweets for their pep talk before the big moment Tweet.

They went on to receive over 9,000 ReTweets for their #BestBuds ad during the game.

After the game, Budweiser also received another 7,000 Retweets for thanking the Clydesdales.

Budweiser crafted an outstanding game plan by marketing before, during and after the game with both television and social media. Plus, Americans love cute puppies.


5. Wired In, Even at The Big Game

Most people paid outrageous amounts of money for tickets to see the game in person, but that didn’t stop them from being a part of all the digital and social action occurring during the game.


Did we forget anything? Let us know in the comments below.

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