8 Athletes Who Earn More Money from Endorsements than Their Sports Careers

We all know most professional athletes get paid well to play sports. But, it’s crazy to think that some athletes actually make more money from athletic endorsements than from actually playing the sport he/she is so well known for.

Ever wonder why that is? In short, athletes are very persuasive and can influence consumer buying decisions so much that the cost of an athlete endorsement is easily offset by the increase in revenue from the athlete endorsement. Thus, brands don’t mind spending on an athlete endorsement when they know the return will be substantial.

Here are some athletes who make more from endorsements than they do from actually playing sports.

Tiger Woods

If endorsements are any indication, it seems as if Woods has bounced back from his scandal. Sixty-five million dollars in endorsement deals with brands such as Nike, Rolex, Fuse Science and Upper Deck easily trump the $13.1 million he earned on the tour last year.

LeBron James

James’s endorsements with Nike, Coca-Cola, McDonald’s, Sprint, State Farm, Glaceau and Baskin Robbins (just to name a few) earned him $42 million last year. He also earned $17.8 million from his contract with the Miami Heat. It’s good to be King!

Maria Sharapova

Maria Sharapova

With $23 million in endorsements and $6 million in tennis winnings last year, Sharapova is the highest paid female athlete in the entire world. Endorsements with Nike, Evian, Samsung, TAG Heuer, Porsche and Cole Haan make up the majority of her income.

Kobe Bryant

Kobe Bryant

Bryant’s on court career may be winding down but his endorsement career is still healthy. Last year Bryant made $34 million in endorsement deals with Nike, Sprite, McDonald’s, Spalding and Upper Deck and $27.9 million dollars as a Laker.

 

Roger Federer

Roger Federer

Last year, Federer’s $65 million in endorsements with Nike, Rolex, Wilson and Gillette and $6.5 million in tennis earnings made him the second highest earning athlete in the entire world!

 

Derrick Rose

Derrick Rose

Even though injuries kept him from playing last season, Rose still made $21 million dollars in endorsements and $16.4 million from his contract with the Bulls. Rose has endorsements with 2K Sports, Skull Candy and Powerade, but the largest portion of his endorsement income comes from his shoe deal with Adidas.

Phil Mickelson at Muirfield Village

Phil Mickelson

Michelson made an astounding $44 million in endorsements last year compared to his $4.7 million in tour earnings. “Lefty” is one of golf’s most likeable and successful players which led to endorsements with Callaway, KPMG, ExxonMobil, Rolex, Barclay’s and Amgen/Pfizer.

Lionel Messi at Red Bull Arena in Harrison, NJ

Lionel Messi

Messi’s jaw dropping skills earn him $20.3 million on the pitch. But he earns $21 million off the pitch thanks to endorsements with Pepsi, Adidas, EA Sports and Turkish Airlines. The 26-year-old striker has plenty more years of playing and endorsing ahead of him.

Create Your Brand’s Own Athlete Endorsement

Are you ready to put the power of an athlete endorsement to work for your brand?  See what the power of athletic endorsements can do to elevate your brand.

Get a free demo with opendorse and begin creating your own athlete endorsement campaign today!

Related Content

Opendorse playbook for social media followers and engagement

How to make huge gains on social media

Download our free guide to driving follower and engagement growth