A Trio of Twitterless MVP’s

Many champions were crowned this weekend as the NBA Finals, NHL Stanley Cup, and the U.S. Open all came to a close, rounding out an incredible week of sports. The San Antonio Spurs and MVP Kawhi Leonard took home the fifth championship in franchise history. The L.A. Kings defeated the New York Ranger’s with the help of MVP Justin Williams. And last but not least, Martin Kaymer earned his second major title with an impressive win in the U.S. Open. It’s obvious Leonard, Williams, and Kaymer are at the top of their game on the court, ice, and course, but when it comes to social media these superstars are underperforming. All three athletes are without a Twitter account. We’ll take a look at previous MVP’s digital influence and discuss what opportunities these current MVP’s are missing out on.


Kawhi Leonard | San Antonio Spurs | NBA Finals MVP

At just 22 years old, Leonard won the Finals MVP award after winning his first NBA championship. He became the third youngest to win the finals MVP award behind Magic Johnson and fellow teammate Tim Duncan. Leonard is sponsored by the Jordan Brand and became the only player since Michael Jordan retired to win finals MVP while wearing Jordans. Because of his success, he could have established himself as one of the top faces to represent the Jordan Brand.

In comparison to the most recent, two-time NBA finals MVP, LeBron James has an enormous marketing influence for brands such as Beats, Sprite and Nike. With over 13.2 million Twitter followers, the two-time NBA champ and finals MVP reaches millions of fans across the world. Through Twitter, Leonard would be able to endorse the Jordan Brand and capitalize on his new found stardom and influence.

Justin Williams | L.A. Kings | Stanley Cup Finals MVP

Williams became a three-time Stanley Cup champion as the Kings defeated the Rangers in the Finals. He had seven points in the Finals and won the Conn Smythe Trophy as the Stanley Cup Playoffs MVP. There was a lot of buzz surrounding the finals, which has encountered over 397,000 tweets using #StanleyCup.

Patrick Kane of the Chicago Blackhawks won the MVP in last years Stanley Cup. Today, he has over 521,000 Twitter followers and is an estimated $2,371 per tweet. Kane represented the USA in Sochi during the 2014 Winter Olympics. He was a part of the #CheersToSochi campaign that received 440 retweets. As the Stanley Cup’s latest MVP, Justin Williams could become influential for brands via social media.

Martin Kaymer | U.S. Open Champion

With an amazing eight-stroke victory in the U.S. Open, Kaymer is becoming one of the most talked about golfers on the PGA tour. He is sponsored by major brands SAP, Mercedes Benz, and Boss. This was his second major title victory, but it appears that there will be more in the future.

The defending U.S. Open champion, Justin Rose, utilized Twitter to reach his 340,000 followers right before this year’s U.S. Open to endorse TaylorMade and what his victory last year meant to him. He also endorses products for Ashworth and Adidas. His estimated cost per tweet is $1,546. As Kaymer becomes a star on the rise, his Twitter influence could be very promising and also allow him to be a brand ambassador and contribute to the conversation created by his sponsors.


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