Athlete-Driven: Didi’s spreading the news

Gregorious

“Ballgame over! Yankees win! Theeeeeee Yankees win!”

Every baseball fan recognizes John Sterling’s iconic call following each Yankees victory. But Sterling has some new competition.

Yankees shortstop Didi Gregorius has taken to sharing his own athlete-driven victory call. After each win, Gregorius tweets “#StartSpreadingTheNews yankees win…” followed by an emoji-fueled recap of the game’s highlights.

The posts are simple, but the consistent, entertaining content gives fans something to watch for following each win. The content has helped Gregorius build one of the strongest social brands in baseball.

Since Opening Day, Gregorius leads the MLB in total Twitter engagements, ranks in the top ten for engagement rate, and is second only to Matt Carpenter for growth rate, adding more than 40 thousand new followers.

The team-focused content and his highly engaged audience has arguably made Gregorius the Bronx Bombers’ strongest ambassador on social. All told, Sir Didi has built a consistent brand that is valuable to the Yankees, the MLB, and most importantly, his fans.

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