NFL training camp is back in full swing and so are the league’s athlete-driven leaders on social. The players put the pads back on and are again surrounded by production teams that capture their every move. Between the preseason passion from fanbases and the influx of new content, this time of year presents a huge opportunity for athletes and teams to work together to build their brands.

NFL players have driven 17 million engagements and 7 million video views on social since training camps kicked off.

We analyzed each post from more than 1,400 NFL players throughout the first week of NFL training camps (7/26-8/2) to find the athletes and organizations that stand out above that rest.

During this timeframe, the players shared 3,360 posts to Twitter, Facebook, and Instagram, resulting in almost 17 million engagements and more than 7 million video views.

Week 1: the NFL’s most engaging players

1. Antonio Brown

+ 2.37 million engagements
+ 28 posts  

2. Tom Brady

+ 1.35 million engagements

+ 5 posts   

Daddy’s little Girlie Girl ❤️ #yesistheanswerwhatwasthequestion

A post shared by Tom Brady (@tombrady) on

3. JuJu Smith-Schuster

+ 1.18 million engagements

+ 18 posts  

4. Cam Newton

+ 1.06 million engagements

+ 21 posts 

£V£R¥ßØD¥ GØTTÅ £ÅT❗️🤣 #šhiñēTHRÜthēŠHÅDË -1ØV£🤟🏾

A post shared by Cam Newton (@cameron1newton) on

5. Tyrann Mathieu

+ 655 thousand engagements

+ 30 posts

APEX PREDATORS. @jjwatt #WisconsinBadger #HoneyBadger

A post shared by Tyrann Mathieu (@mathieu_era) on

Top athlete-driven teams

In addition to individual players, we also broke down the NFL’s top athlete-driven teams, as measured by the players’ activity, engagements, video views, and growth throughout the first week of training camp.

Carried by league-leading performances from Antonio Brown and JuJu Smith-Schuster, the Steelers dominated the team rankings for engagement and video views, while landing inside the top five for activity and growth. See how the rest of the league stacked up below.

Player activity by team

  • Redskins — 199 posts
  • Panthers — 186 posts
  • Steelers — 180 posts
  • Falcons — 162 posts
  • Texans — 145 posts
  • NFL Average — 105 posts

Player engagements by team

  • Steelers — 3.8 Million Engagements
  • Patriots — 1.6 Million Engagements
  • Texans — 1.5 Million Engagements
  • Panthers — 1.1 Million Engagements
  • Cowboys — 1.1 Million Engagements
  • NFL Average — 530.3 Thousand Engagements

Player video views by team

  • Steelers — 4.4 Million Video Views
  • Seahawks — 521.1 Thousand Video Views
  • Browns — 336.9 Thousand Video Views
  • Redskins — 265.7 Thousand Video Views
  • Jets — 264.3 Thousand Video Views
  • NFL Average — 228.8 Thousand Video Views

Player follower growth by team

  • Giants — 93.6 Thousand Followers
  • Steelers — 85.3 Thousand Followers
  • Cowboys — 62 Thousand Followers
  • Browns — 39.7 Thousand Followers
  • Eagles — 39.3 Thousand Followers
  • NFL Average — 24.8 Thousand Followers