Watch your favorite sports talk show and you’re sure to see the eye-rolls directed at that offseason workout posts that athletes often share. The talking heads may be quick to dismiss these as overshares and “who cares?” but the reality is that this content is curated and shared with strategic purpose — the athletes’ social audiences love it.
There’s something about a video of an athlete grinding in the gym that gets fans fired up. Maybe it’s the behind-the-scenes level of access. Maybe it’s the promise of improvement or the commitment to their craft. It might be as fundamental as seeing the building blocks of the on-field product. Whatever it is, it works.
As NFL players left for training camps this week, many gave their fans one last look at the work put in this offseason. Below are a few of the top over-performing workout posts shared by NFL players in the past week.
+ 6.3X average post performance
+ 41K video views
+ 6.5K engagements
+ 6.1X average post performance
+ 24K video views
+ 10.5K engagements
+ 6X average post performance
+ 50K engagements
+ 3.3X average post performance
+ 47K video views
+ 13K engagements
+ 3.2X average post performance
+ 136K video views
+ 28K engagements
+ 2.3X average post performance
+ 1.3K engagements
+ 2.2X average post performance
+ 70K engagements
+ 2.2X average post performance
+ 12K engagements
+ 2.1X average post performance
+ 234K engagements