Athlete Endorsement Industry News – December 13, 2013

Athlete Endorsement Industry News Dec 13

At opendorse, we keep tabs on the news and resources impacting the athlete endorsement industry. Whether you’re a brand looking to learn from your peers, or an agent wanting to track trends, we’ve got you covered. 


Here’s what we’re reading this week:

(There was a ton of news this week, so sit back and get yourself caught up…) 


Five Sports Organizations Doing Cool Things on Twitter

These sports brands rule the Twittersphere. Which is your favorite?:

opendorse perspective: Which of these organizations is taking Twitter to the next level? Our favorite is the Michigan Basketball team, which utilized their warm-up jerseys to display each player’s Twitter account allowing fans to connect to the players, as well as the team.


Wayne Rooney Joins Samsung Galaxy 11 World Cup Campaign

Samsung is utilizing Wayne Rooney, Manchester United and England National Team forward, to engage thousands of more fans during the World Cup:

opendorse perspective: Samsung understands the power of not only using one athlete to endorse their product. By using Wayne Rooney, one of the better-known soccer players in the UK, along with other professional UK athletes, Samsung is sure to hit a wide audience.


Sochi 2014: Olympic Athletes Find Funds Online

RallyMe brings Sochi hopefuls an opportunity to finance their Olympic dreams through online fundraising:

opendorse perspective: Crowd-funding continues to rise in popularity and it’s proving to be an effective way for athletes to raise extra funds in order to help pave the way of their Olympic dreams.


The Most RT’d Tweets by Athletes in 2013

Let’s take a look back at the most retweeted athlete tweets from 2013:

opendorse perspective: It’s hard to believe that a single tweet can produce over 90,000 RT, but it shows that athletes are some of the most influential people in social media.


If the Nike Brand Doesn’t Fit, LeBron Cannot Commit

The Nike Lebron 11 is “one of the most innovative Nike basketball shoes to date,” so why won’t James wear it?:

opendorse perspective: It’s hard for fans to connect with a product associated with a particular athlete when that athlete isn’t endorsing “his own” product. How do you, as a LeBon fan or not, feel about the situation?


Fresh Off the Blog:

The Highest Paid Athlete Endorsers 75-51


Last week we kicked off the countdown with numbers 100-76 on our Highest-Paid Athlete Endorser list. Here is the next segment, with numbers 75-51.

See who made the list > > >


Case Study:

How Can Government Leverage Influencers to Activate Local Voters

Learn how one government initiative leveraged the influence of athletes to receive valuable engagement from community residents.

Read more here >>


Welp, that’s all we’ve got for this week, folks. Be sure to check back next week for more athlete endorsement industry news and the following blog posts:

Monday: The Highest-Paid Athlete Endorsers, 50-26

Wednesday: How Influencers Can Add Increased Value to Your Holiday Campaign


In the meantime, check out our Endorsement Marketing 101 series, or better yet, sign up for opendorse (it’s free!)

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