Athlete Endorsement Industry News – December 20, 2013

Athlete Endorsement Industry News - Dec. 20

At opendorse, we keep tabs on the news and resources impacting the athlete endorsement industry. Whether you’re a brand looking to learn from your peers, or an agent wanting to track trends, we’ve got you covered. 


Here’s what we’re reading this week:


Quarterbacks Matthew Stafford and Joe Flacco Top Calvin Johnson and Ray Rice in Awareness and Endorsement Value

Quarterbacks rule:

opendorse perspective: Is awareness higher among quarterbacks because of their “leadership” roles on a team or is it because of the number of endorsements between the different players?


Ex-CBS Sports President: College Sports TV Ratings Could Decline 15-20% if Players are Paid

The debate rages on: former CBS president says paying college athlete would hurt TV ratings:

opendorse perspective: What happens when a college athlete doesn’t “perform” on the field, if they were being paid? Does that mean they get a pay decrease or do they get cut from the team?


Win a Holiday Gift Basket From Pro Skater Theotis Beasley –

XXL Magazine and Theotis Beasley have teamed up to spread some holiday cheer:

opendorse perspective: Brands working with Theotis Beasley know the power of giving around the holiday season. This gift basket could be yours!


Fresh Off the Blog:

Highest Paid Athlete Endorsers, 50-26 

Need a halftime refresher? No problem! Here are numbers 100-76 and 75-51 of the countdown thus far. This week we keep the countdown rolling with numbers 50-26 of the highest-paid athlete endorsers.

See who made the list > > >


Tips from the Blog:

Holiday Campaign

We took a look at three techniques that should be explored while developing your next holiday campaign.

Read more here >>


Welp, that’s all we’ve got for this week, folks. Be sure to check back next week for more athlete endorsement industry news and the following blog posts:

Monday: The Highest-Paid Athlete Endorsers, 25-1

Wednesday: Merry Christmas! Look for our next post on Monday, December 30th!


In the meantime, check out our Endorsement Marketing 101 series, or better yet, sign up for opendorse (it’s free!)

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