At opendorse, we keep tabs on the news and resources impacting the athlete endorsement industry. Whether you’re a brand looking to learn from your peers, or an agent wanting to track trends, we’ve got you covered.
Here’s what we’re reading this week:
Quarterbacks Matthew Stafford and Joe Flacco Top Calvin Johnson and Ray Rice in Awareness and Endorsement Value
Quarterbacks rule: http://onforb.es/J2aomO
opendorse perspective: Is awareness higher among quarterbacks because of their “leadership” roles on a team or is it because of the number of endorsements between the different players?
Ex-CBS Sports President: College Sports TV Ratings Could Decline 15-20% if Players are Paid
The debate rages on: former CBS president says paying college athlete would hurt TV ratings: http://bit.ly/1cUkW27
opendorse perspective: What happens when a college athlete doesn’t “perform” on the field, if they were being paid? Does that mean they get a pay decrease or do they get cut from the team?
Win a Holiday Gift Basket From Pro Skater Theotis Beasley –
XXL Magazine and Theotis Beasley have teamed up to spread some holiday cheer: http://bit.ly/1cUm7ia
opendorse perspective: Brands working with Theotis Beasley know the power of giving around the holiday season. This gift basket could be yours!
Fresh Off the Blog:
Tips from the Blog:
We took a look at three techniques that should be explored while developing your next holiday campaign.
Welp, that’s all we’ve got for this week, folks. Be sure to check back next week for more athlete endorsement industry news and the following blog posts:
Monday: The Highest-Paid Athlete Endorsers, 25-1
Wednesday: Merry Christmas! Look for our next post on Monday, December 30th!