Athlete Endorsement Industry News – December 6, 2013

Athlete Endorsement Industry News Dec 6

At opendorse, we keep tabs on the news and resources impacting the athlete endorsement industry. Whether you’re a brand looking to learn from your peers, or an agent wanting to track trends, we’ve got you covered. 


Here’s what we’re reading this week:


How Bundled-Up Winter Olympians Can Try to Match Summer Games’ Star Power

Winter Olympians must be resourceful for endorsement success:

opendorse perspective: Fewer sports, less exposure and fewer viewers may seem like a big-picture hurdle, but we believe all athletes have the power to make a big impact in the endorsements industry by finding the right partners.


Kobe vs. Messi: The Selfie Shootout

Who has the most exotic selfie in this spot for Turkish Airlines?:

opendorse perspective: Okay, okay, Turkish Airlines went above and beyond in the creativity department. Both athletes will be seeing the benefits of partnering with this company!


Jay-Z’s latest venture: Making Robinson Cano an American Icon

Jay-Z has created an incon in himself. Can he do the same for Cano?:

opendorse perspective: With the news of Robinson Cano just signing a 10-year, $240 million contract with the Seattle Mariners, it will be interesting to see the impacts of this move out West.


Fresh Off the Blog:


Highest Paid Athlete Endorsers

Professional athletes are some of the highest paid endorsers and they earn large endorsement deals for many different reasons. Let’s examine some of those reasons as we kick off our list of The 100 Highest-Paid Athlete Endorsers with a look at numbers 100 to 76.

See who made the list > > >


Case Study:


How One Non-Profit Partnered With Professional Athletes to Educate the Youth in Their Community

Learn how this education initiative received endorsements from three influential athletes, building a stronger relationship with students throughout the state of Nebraska.

Read more here >>


Welp, that’s all we’ve got for this week, folks. Be sure to check back next week for more athlete endorsement industry news and the following blog posts:

Monday: The Highest-Paid Athlete Endorsers, 75-51

Wednesday: How Can Government Leverage Influencers to Activate Local Voters?


In the meantime, check out our Endorsement Marketing 101 series, or better yet, sign up for opendorse (it’s free!)

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