Athlete Endorsement Industry News – February 7, 2013

Athlete Endorsement Industry News - Feb 7

At opendorse, we keep tabs on the news and resources impacting the athlete endorsement industry. Whether you’re a brand looking to learn from your peers, or an agent wanting to track trends, we’ve got you covered. 

Here’s what we’re reading this week:


Manning Millions Vanish as Newcomer Wilson Poised to Cash In

In the wake of Seattle’s Super Bowl victory, is Russell Wilson poised to take millions from Manning?:

opendorse perspective: We all know what happens when an athlete tops the popularity charts – brands come flooding in to be a part of that popularity. This is a perfect example.


Highest Paid NBA PLayers 2014 – Including Endorsements

Who’s the top earner in the NBA? The answer just  might surprise you:

opendorse perspective: It’s no coincidence that this list of athletes has close or over one million followers on Twitter.


Not One and Done: The 10 Super Bowl Brands That Grew Most in Fans, Followers and Likes

Of all brands advertising during the Super Bowl, the one that grew the most socially did so after the game:

opendorse perspective: Big sporting events, especially the Super Bowl, help grow brand’s social media exponentially. Take a look at this infographic to see which brands made the Top 10.


Fresh off the blog:

5 Social Media Takeaways

A lot came from the Big Game in the social media world. Here are five of our takeaways

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If you’re just getting started:

Find Your Core Audience

The search for the perfect athlete endorsement doesn’t start with the athlete, it starts with the audience. Find your target market, listen to their conversations, and discover what, or more importantly, who is influencing their behavior.

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Welp, that’s all we’ve got for this week, folks. Be sure to check back next week for more athlete endorsement industry news.

In the meantime, check out our Endorsement Marketing 101 series, or better yet, sign up for opendorse (it’s free!)

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