At opendorse, we keep tabs on the news and resources impacting the athlete endorsement industry. Whether you’re a brand looking to learn from your peers, or an agent wanting to track trends, we’ve got you covered.
Here’s what we’re reading this week:
Under Armour Goes for Olympic Gold
Under Armour is expecting its greatest exposure to data at the Sochi Olympics: http://bsun.md/KPPBnM
opendorse perspective: There really isn’t a bigger global stage than the Olympics and that’s exactly why Under Armour has taken on two U.S. teams and one Canadian team in the Games next month.
30 Under 30: The Best in Sports
Check out this list of young athletes, entrepreneurs and executives influencing the sports industry: http://onforb.es/1cUg3q6
opendorse perspective: So we might be bias and think that our whole team should be on this list, but that’s not stopping us from being hopeful for next year. The mix of athletes and executives who made the list this year have proven themselves to be at the top, time and time again.
With Lindsey Vonn Out, Many Brands Start Sochi with a Bruised Marketing Strategy
Many brands thought they were going to hit it big with Lindsey Vonn in the upcoming Olympic Games, but that all changed when she announced she couldn’t participate: http://bit.ly/KxU2CU
opendorse perspective: Although Vonn might not be taking the podium in this year’s Olympic Games, we are hopeful for this athlete influencer. Her name will not disappear from households across the company because of an injury.
Jeremy Lin Signs adidas Endorsement Accord After Nike Deal Ends
Linsanity has come and gone, but that’s not stopping Jeremy Lin from scoring high-profile endorsement deals: http://bloom.bg/1cPEj8u
opendorse perspective: International appeal from Jeremy Lin is what adidas is hoping will help them overtake Nike. Exposure from influential athletes in multiple companies can only aid in that process.
YouTube Rolls Out Olympic Hub
Find the profiles and backstories of your favorite Olympians at YouTube’s new Olympic Hub: http://bit.ly/1cRojD5
opendorse perspective: Fans are constantly itching for more information about their favorite athletes. With the Games right around the corner, fans will be more eager than ever to learn more about the personal lives of these athletes.
Fresh Off the Blog:
Using a celebrity to endorse your products or services can help your brand stand-out to consumers and propel sales. But, how do you get an influential celebrity to promote your brand? We’re glad you asked! Here are five proven ways to get a celebrity to endorse your brand.
In 2013, these 100 athletes brought in a total of over $772 MILLION in athlete endorsements. This accounts for over 70% of the estimated $1.1 billion spent on athlete endorsements each year. This list is a tribute to the athletes that are dominating the athlete endorsement industry.
In Case You Missed It:
In 2013, these 100 athletes brought in a total of over $772 MILLION in athlete endorsements. This accounts for over 70% of the estimated $1.1 billion spent on athlete endorsements each year. This list is a tribute to the athletes that are dominating the athlete endorsement industry.
Welp, that’s all we’ve got for this week, folks. Be sure to check back next week for more athlete endorsement industry news.
In the meantime, check out our Endorsement Marketing 101 series, or better yet, sign up for opendorse (it’s free!)
