Athlete Endorsement Industry News – January 17, 2014

Athlete Endorsement Industry News - Jan 17

At opendorse, we keep tabs on the news and resources impacting the athlete endorsement industry. Whether you’re a brand looking to learn from your peers, or an agent wanting to track trends, we’ve got you covered. 


Here’s what we’re reading this week:


The Richest Athlete Endorsement Deals of All Time

Can you guess which athlete has earned the richest athlete endorsement of all time?:

opendorse perspective: As endorsements among athletes continue to grow, we are only going to keep seeing these dollar amounts continue to rise. Athletes that build the best relationships with their sponsors are the athletes that are going to see the most benefits.


The Harsh Financial Reality of Being a Paralympic Athlete

Many Paralympic athletes count solely on sponsorships and fundraising to afford to compete in the sport they love:

opendorse perspective: Not only do Paralympic athletes have some of the most incredible stories we hear, they love the sports they are involved in. Only with landing sponsorship and endorsement deals with companies, are they able to fund their dreams. We are here to help with just that.


The Flying Tomato Would Rather You Not Call Him That Anymore

No longer the “Flying Tomato”, Shaun White looks to capture gold once again in Sochi:

opendorse perspective: The world has witness practically every life stage, up to this point, of Shaun White. From when he started out, to being the best teen snowboard, to still dominating the snowboarding world, he has grown up personally and professionally. He understands that he is a business and he capitalizes on every opportunity presented to him.


The Five Best Sports Influencer Endorsements On The Web (2 of 2)

Check out these campaigns that made endorsement waves without million dollar budgets:

opendorse perspective: Our team was honored to be featured in the Huffington Post. These two cases (Fannect and iXL DoU?) are great examples that any company, big or small, can work with athlete influencers to help reach a target market and enhance a marketing campaign.


Fresh Off the Blog:

East West Shrine Game

The last college “bowl” games are quickly approaching us, so we looked into the most marketable athletes coming out of college. First up, the East-West Shrine Game, taking place tomorrow, Saturday, January 18th in St. Petersburg, Florida at 4 PM EST. Here is our list of the top 25 most marketable athletes playing in the game tomorrow.

See the list > > >



Another game tomorrow is the NFLPA Collegiate Bowl in Carson, CA at 6 PM EST. We looked at the top 20 most marketable athletes playing in the game tomorrow.

See the list > > >


If You’re Just Diving In:

Endorsement Marketing Basics

If you’re new to the influencer marketing scene and are a little apprehensive about where to get started, here is our guide to help you learn about the industry.

Getting started > > >


Welp, that’s all we’ve got for this week, folks. Be sure to check back next week for more athlete endorsement industry news.

In the meantime, check out our Endorsement Marketing 101 series, or better yet, sign up for opendorse (it’s free!)

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