Athlete Endorsement Industry News – January 24, 2013

Athlete Endorsement Industry News - Jan 24

At opendorse, we keep tabs on the news and resources impacting the athlete endorsement industry. Whether you’re a brand looking to learn from your peers, or an agent wanting to track trends, we’ve got you covered. 


Here’s what we’re reading this week:


Peyton Manning Raises $25k for Charity with ‘Omaha!’ Calls During AFC Title Game

Peyton Manning and eight Omaha companies collaborated to raise $25,000 through the quarterback’s pre-snap “Omaha!” calls:

opendorse perspective: Who would have thought that one simple word, Omaha, could have produced so much buzz across the country? Marketing opportunities are now endless.


Cheers to Sochi

Want to send good luck messages to your favorite Sochi Olympians? McDonald’s has you covered:

opendorse perspective: Another creative and innovative way for fans to reach their favorite athletes. We can’t applaud McDonald’s {and their marketing agency} enough for the idea.


LeBron James’ Endorsements Breakdown: By the Numbers

At $42 million in endorsements per year, LeBron was the King of 2013:

opendorse perspective: We all know that LeBron dominates on the court, but his endorsements are out of this world. At least he is using some of that money to build a new high school gym and purchase new uniforms for his alma mater.


Most Marketable Canadian Sochi Hopefuls

Sidney Crosby headlines this list of the most marketable Canadian Olympic hopefuls:

opendorse perspective: We love seeing other companies highlighting an athlete’s marketing power. We understand the value of an analysis, such as this one done on the Sochi Olympic athletes.


Fresh Off the Blog:


2014 Senior Bowl

The last collegiate “bowl” game of the season is this weekend. We looked into the top 25 most marketable athletes in this weekend’s Senior Bowl. The game will be played in Mobile, Alabama on Saturday, January 25th at 3 PM CST.

See the list > > >


You mad bro

Does the name ‘Richard Sherman’ ring a bell to you? If you follow sports, or have been on social media in the last 72 hours, you’ve more than likely had a chance to see the post-game interview with Seattle Seahawks Cornerback, Richard Sherman. We looked at the impact the interview had on Sherman’s social media accounts…

See the impact > > >


In Case You Missed It:

101 Athletes Crushin' It On Social Media

Our team compiled a list of 101 athletes {and sports personalities} who are crushin’ in on social media.

Check it out > > > 


Welp, that’s all we’ve got for this week, folks. Be sure to check back next week for more athlete endorsement industry news.

In the meantime, check out our Endorsement Marketing 101 series, or better yet, sign up for opendorse (it’s free!)

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