Athlete Endorsement Industry News – January 31, 2014

Athlete Endorsement Industry News Jan 31

At opendorse, we keep tabs on the news and resources impacting the athlete endorsement industry. Whether you’re a brand looking to learn from your peers, or an agent wanting to track trends, we’ve got you covered. 

Here’s what we’re reading this week:


Celebrities Swarming Super Bowl Ads

Advertisers are paying the big bucks for celebrity endorsements in Super Bowl commercials:

opendorse perspective: Campaigns involving not only one, but multiple celebrities are becoming more popular than ever. It’s just not quite enough to only have one big name, brands now need more than that in order to catch the attention of consumers.


Comparing the Social Media Impact on the Careers of MJ, Kobe and LeBron

Would social media have enhanced or tainted Michael Jordan’s career?:

opendorse perspective: Hard to believe sometimes that social media hasn’t been around all that long. We know MJ would have had a huge presence online had he been given the opportunity.


How Sports Fans Engage with Social Media

Social media is playing a larger role than ever int he lives of sports fans:

opendorse perspective: Being that we are in the digital sports industry, we love seeing proof that thousands and thousands of fans are engaging with brands and athletes via social media channels.


Super Bowl 2014 Infographic: 10 Super Bowl Facts Every Brand Should Know

Brands are finding that the real opportunity with Super Bowl advertising is found online:

opendorse perspective: We all know the Super Bowl is the opportune time to get your brand name out there. This infographic breaks the opportunity down for you.


Omaha Steaks Seeking Peyton Deal?

Will Peyton Manning be able to cash in on his “Omaha!’ calls during the Super Bowl?:

opendorse perspective:  Keep your ears open on Sunday. You might just hear Omaha Steaks getting a huge shout-out (literally) during the Big Game.


Nike, adidas and Under Armour: The High-Stakes Game of Endorsements

To keep up with sportswear giants Nike and Adidas, Under Armour must find big-potential athletes before that athlete reaches or exceeds their potential:

opendorse perspective: As the 2014 NFL Draft is approaching us, new names will be in the works for endorsement deals. Now is the perfect time for Under Armour to strike.



Fresh Off the Blog:

5 Best Super Bowl Commercials

Our take on the 5 best ever Super Bowl commercials featuring athletes >


In Case You Missed It:

Here’s a powerful infographic showing the demographics of sports fans that our team put together.


Sports Fans Demographics3

Welp, that’s all we’ve got for this week, folks. Be sure to check back next week for more athlete endorsement industry news.

In the meantime, check out our Endorsement Marketing 101 series, or better yet, sign up for opendorse (it’s free!)

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