At opendorse, we keep tabs on the news and resources impacting the athlete endorsement industry. Whether you’re a brand looking to learn from your peers, or an agent wanting to track trends, we’ve got you covered.
Here’s what we’re reading this week:
Woods No Longer #1 in Businessweek Power Rankings
Peyton Manning has claimed the crown as #1 in Bloomberg Businessweek’s athlete power rankings: http://nbcnews.to/18vvO0m
opendorse perspective: Manning was able to pass Tiger Woods in the power rankings because of his athletic ability + his ability to connect with his fans, both on and off the field.
Smucker Announces Athletes for the Sochi 2014 Winter Olympics
On Tuesday, October 29, Smucker announced which 2014 Sochi Olympic athletes would be representing the company: http://bit.ly/1g9RJ6n
opendorse perspective: Our team understands the power of multiple athlete influencers; so does Smucker. By using athletes from five different sports, as well as Olympic-medal winners from different years (1992-2010), Smucker will be hitting all demographics.
New “Uncle Drew” Ad With Irving Debuts, Adding Nate Robinson, Maya Moore to Series
Not only is Cavailiers guard Kyrie Irving staring in the Pepsi Max “Uncle Drew” commericals; he has two new teammates: http://bit.ly/19Scn5V
opendorse perspective: With Pepsi adding two additional athlete influencers to their “Uncle Drew” campaign, they are increasing their reach a more diverse audience.
Fresh Off The Blog:
Top 10 Most Marketable College Athletes Right Now
Debates on whether or not to pay college athletes and whether they should be allowed to sign endorsement deals have caused quite a stir recently. WIth that in mind, we took a look at the most marketable college athletes, analyzing their personal brand value and projected tweet value.
Welp, that’s all we’ve got for this week, folks. Be sure to check back next week for more athlete endorsement industry news and the following blog posts:
Monday: 10 Throwback Endorsements Every Sports Fan Will Love (you aren’t going to want to miss this one)
Wednesday: How One Non-Profit Partnered with Professional Athletes to Educate the Youth in Their Community
In the meantime, check out our Endorsement Marketing 101 series, or better yet, sign up for opendorse (it’s free!)