At opendorse, we keep tabs on the news and resources impacting the athlete endorsement industry. Whether you’re a brand looking to learn from your peers, or an agent wanting to track trends, we’ve got you covered.
Here’s what we’re reading this week:
Three Ways Sports Brands Should Approach Instagram’s Advertisements
Many major brands alrady have a presence on Instagram, but how should they approach sponsored ads?: http://bit.ly/1bvwkRj
opendorse perspective: This is a new concept to Instagram, but it goes to show the emphasis placed on digital marketing, especially through social media.
Champions Classic 2013: Comparing the Future NBA Marketability of Andrew Wiggins and Jabari Parker
Both of these freshman phenoms have bright futures on the court and in marketing, regardless of Andrew Wiggins’ team (Kansas) winning on Tuesday night: http://bit.ly/1cRHvqA
opendorse perspective: Regardless of whose team ends up more dominant this season, both freshmen will already have a huge market presence before they even play in the NBA.
How Nike Uses James Harden, Nneka Ogwumike, Comedy and YouTube to Sell Socks
The many talents of James Harden – basketball, beard growing, and selling Nike socks: http://bit.ly/1j6zoEm
opendorse perspective: Nike is always thinking of new, creative ways to feature products to consumers, even if that product has been on the market for years.
Fresh Off the Blog:
Image courtesy of Flickr Top 10 Most Marketable Athletes in the 2014 Winter Olympic Games
The temperature outside is dropping and the sense of national pride is about to ramp up. That can only mean one thing, the 2014 Winter Olympic Games in Sochi, Russia are just around the corner. Let’s take a look at some of the most marketable athletes who will be featured in the upcoming winter games.
Case Study:
Learn how professional athletes sent hundreds of consumers to download this mobile application in a matter of minutes.
Welp, that’s all we’ve got for this week, folks. Be sure to check back next week for more athlete endorsement industry news and the following blog posts:
Monday: The History of Athlete Endorsements – Part 1
Wednesday: This National Brand Activated Local Target Markets Through Intelligent Athlete Endorsements
In the meantime, check out our Endorsement Marketing 101 series, or better yet, sign up for opendorse (it’s free!)
