Athlete Endorsement Industry News – November 22, 2013


Athlete Endorsement Industry News - Nov. 22

At opendorse, we keep tabs on the news and resources impacting the athlete endorsement industry. Whether you’re a brand looking to learn from your peers, or an agent wanting to track trends, we’ve got you covered. 


Here’s what we’re reading this week:


UFC 167: How Georges St-Pierre Makes $12 Million a Year

“He’s rich. He’s very rich.” UFC President, Dana White, doesn’t mince words when discussing the business of Georges St-Pierre:

opendorse perspective: Athletes who understand the value of their personal brand, can benefit from huge endorsements deals with companies who are willing to invest.


MVP Award Would Enhance Marketability, Increase National Appeal for Pirates’ McCutchen

National League MVP in hand, Andrew McCutchen can expect an increase in endorsements earnings:

opendorse perspective: Our team is anxious to see how McCutchen fairs with endorsements during the off-season due to his newly added “National League’s Most Valuable Player.”


Brand Tendulkar Just Got Bigger Post Retirement

“Sachin is no longer a brand. He’s an icon.”:

opendorse perspective: Think about the names Michael Jordan, Muhammad Ali and Michael Schumacher. Sachin Tendulkar is being compared to those names…as if they were combined.


Why LeBron James Might Join David Beckham’s Miami MLS Team

LeBron James could score big by partnering with David Beckham in bringing an MLS team to Miami:

opendorse perspective: With the bargain circumstances for the expansion team in Miami, this could be a very smart investment by LeBron.


Fresh Off the Blog:

Screen Shot 2013-11-18 at 10.04.32 AMImage courtesy of Flickr

The History of Athlete Endorsements: Part One

opendorse wouldn’t be where we are today without the athletes, brands and events that paved the way for the sports endorsement industry. We thought it would be fitting to take a look back at the history of athlete endorsements and pay homage to some of the pioneers of the sports endorsement industry.

Read more here >>


Case Study:

This National Brand Activated Local Target Markets Through Intelligent Athlete Endorsements

Learn how this national brand found athletes around the nation to help push their product into local markets.

Read more here >>


Welp, that’s all we’ve got for this week, folks. Be sure to check back next week for more athlete endorsement industry news and the following blog posts:

Monday: The History of Athlete Endorsements – Part 2

Wednesday: How the Omaha World Herald Increased Reader Engagement Through a One-Day-Only Social Media Campaign


In the meantime, check out our Endorsement Marketing 101 series, or better yet, sign up for opendorse (it’s free!)

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