At opendorse, we keep tabs on the news and resources impacting the athlete endorsement industry. Whether you’re a brand looking to learn from your peers, or an agent wanting to track trends, we’ve got you covered.
Here’s what we’re reading this week:
New York Giants Winless Start Fails to Slow Down Endorsements
Endorsement success doesn’t always come down to wins and losses: http://exm.nr/HpnObp
opendorse perspective: While the New York Giants may not be having their most successful season in the record books, that isn’t hindering the purchasing power of consumers. By having personalities that match consumers interests, the players’ power is still resonating with the fans.
EA Reveals First UFC Cover Athlete
Jonny “Bones” Jones is in, but who will be the other cover fighter for EA Sports UFC?: http://bit.ly/1apHXVw
opendorse perspective: By being on the cover of EA Sports UFC, Jones is adding yet another accomplishment in term of endorsements.
Marketers Lining Up Athlete Endorsers in Run-Up to Sochi Games
Who will be at the center of the endorsement buzz during the Sochi Olympics?: http://bit.ly/1apu49C
opendorse perspective: Yet another article written about the importance placed on utilizing Olympic athletes, who will have some of the highest rates of influence during the Games.
The Most Active Companies and Categories Sponsoring Pro Sports
Which companies are the most active sponsors of professional sports?: http://bit.ly/HxuKTN
opendorse perspective: The four major U.S. pro sports leagues have established relationships with brands across the board; showing that all brands can engage with sports fans.
The Business of Being Adam Scott
PGA Major success, good looks and smooth approach with the media have made pro golfter Adam Scott a marketing dream: http://bit.ly/16ElHdi
opendorse perspective: Here is a guy who knows the importance of branding himself on and off the course.
Fresh Off The Blog:
Image courtesy of Deadspin 10 Throwback Endorsements Every Sports Fan Will Love
A great endorsement sticks with you, especially if it involves a recognizable or favorite athlete. Here are ten throwback endorsements sports fans are sure to reminisce about.
Welp, that’s all we’ve got for this week, folks. Be sure to check back next week for more athlete endorsement industry news and the following blog posts:
Monday: The Top 10 Most Marketable Athletes in the 2014 Winter Olympic Games
Wednesday: How to Boost Mobile Application Downloads Through Celebrity Endorsements
In the meantime, check out our Endorsement Marketing 101 series, or better yet, sign up for opendorse (it’s free!)