Athlete Endorsement Industry News – October 11, 2013

Athlete Endorsement Industry News October 11, 2013

At opendorse, we keep tabs on the news and resources impacting the athlete endorsement industry. Whether you’re a brand looking to learn from your peers, or an agent wanting to track trends, we’ve got you covered. 

Here’s what we’re reading this week:

Are Professional Athletes Endorsing Obesity?

High-profile athletes are promoting nutrient-poor food to children through product endorsements. http://cbsn.ws/1bg7jI9 

opendorse perspective: Athletes and their agents must be conscious of trends in consumer behavior, both positive and negative. As more attention is given to childhood obesity, athlete endorsements of consumer products may shift from pure promotion to social responsibility.

Another Chicago Bull Joins the Adidas Team

“All In For Joakim.” The Bulls big man has signed an endorsement deal with Adidas http://bit.ly/1gqwGLi 

opendorse perspective: Joakim Noah has dealt with foot problems throughout his collegiate and professional career. Adidas should leverage this backstory to create compelling endorsement messages from the 7-footer.

Brands are Preparing to Capitalize on 2014 Winter Olympic Games

Brands search for stories as they make their pre-Sochi push to find the most marketable Olympians. http://usat.ly/1fgkIF2 

opendorse perspective: Rule 40 restricts Olympic athletes from endorsing any product outside of the official USOC sponsors during the 2014 Winter Olympic Games in Sochi. The blackout last from January 30-February 26, 2014, forcing many brands to gear up for campaigns leading up to the blackout and immediately following the Olympic games.

Fresh Off The Blog:

How to Leverage Multiple Platforms to Maximize Social Media ROI

Overtime: How to Leverage Multiple Platforms to Maximize Social Media ROI

Did you just create outstanding endorsement content? Awesome! Your followers are probably excited to see it.

But you may now be wondering if that content is going to fully maximize your social media endorsement content ROI. After all, what is the point of making all that great content if nobody is viewing it and you aren’t able to maximize your ROI.

That’s where leveraging multiple social media platforms comes into play. Here are three tactics your brand can use to fully leverage your social media platforms and maximize your social media ROI.

Read more here >>

Case Study:

Consumer Product Case Study

Lessons learned: 3 takeaways from a successful endorsement marketing campaign

In 2012, Kansas City-based iXL Do U, leveraged athlete endorsements to introduce their revolutionary sports drink to consumers throughout the city. Looking back, here’s what led iXL Do U? to success…

Read the whole case study here >>

Welp, that’s all we’ve got for this week, folks. Be sure to check back next week for more athlete endorsement industry news and the following blog posts:

Monday: Demise and Rise: Athletes Back on Top of Their Endorsement Game

Wednesday: Case Study – Leveraging a Legend to Drive Website Traffic and Boost Online Sales

In the meantime, check out our Endorsement Marketing 101 series, or better yet, sign up for opendorse (it’s free!)

Related Content

See For Yourself

Maybe it’s time to see what tap-to-publish athlete marketing can do for you.