At opendorse, we keep tabs on the news and resources impacting the athlete endorsement industry. Whether you’re a brand looking to learn from your peers, or an agent wanting to track trends, we’ve got you covered.
Here’s what we’re reading this week:
Wade’s Off-Court Business Continues Booming
Champions on the court. Booming business off of it. For D-Wade, life is good: http://yhoo.it/19kEEEv
opendorse perspective: Dwayne Wade has developed ways to stay relevant off the court through solid relationships with brands. He stays involved with companies that make him excited.
The Presidents Cup’s Most Appealing Golfer is Phil Mickelson
According to the Celebrity DBI, Phil Mickelson is more appealing than Payton Manning: http://onforb.es/17ns1FV
opendorse perspective: Phil Mickelson has developed long-term endorsement relationships with many brands. By doing that, he is developing relationships with fans through promotions and representing brands that fans want to be involved in, too.
Can Under Armour Eat Into Nike’s Basketball Dominance with Stephen Curry Signing?
Steph Curry has been added to the Under Armour endorsement team, but it remains unlikely that UA will cut into Nike and Brand Jordan’s 93% share of the basketball shoe market: http://bit.ly/Gzxznf
opendorse perspective: Although Under Armour only has a small share of the shoe market (0.35%), the company is still using younger, big-name athletes (Stephen Curry, Kemba Walker) to reach out to young fans to market their brand.
Fresh Off The Blog:
On the Bench: 6 Reasons Your Tweets are Getting Ignored and Ways to Fix It
Six reasons your tweets may be getting ignored and some solutions that will help your brand flip your audience’s switch from ignore to listen.
Happy Client: Bulu Box Shares What it’s Like to Use opendorse
When we have happy clients, we are a happy team! We recently had a Q&A session with the team at Bulu Box to ask them about their experience with using opendorse.
Welp, that’s all we’ve got for this week, folks. Be sure to check back next week for more athlete endorsement industry news and the following blog posts:
Monday: Overtime: How to Leverage Multiple Platforms to Maximize Social Media ROI
Wednesday: Case Study – This Brand Introduced a New Consumer Product and Increased In-Store Traffic Through Well-Timed Athlete Endorsements