Athlete Endorsement Industry News – October 4, 2013

Athlete Endorsement Industry News October 4, 2013

At opendorse, we keep tabs on the news and resources impacting the athlete endorsement industry. Whether you’re a brand looking to learn from your peers, or an agent wanting to track trends, we’ve got you covered. 

Here’s what we’re reading this week:

Wade’s Off-Court Business Continues Booming

Champions on the court. Booming business off of it. For D-Wade, life is good:

opendorse perspective: Dwayne Wade has developed ways to stay relevant off the court through solid relationships with brands. He stays involved with companies that make him excited.

The Presidents Cup’s Most Appealing Golfer is Phil Mickelson

According to the Celebrity DBI, Phil Mickelson is more appealing than Payton Manning:

opendorse perspective: Phil Mickelson has developed long-term endorsement relationships with many brands. By doing that, he is developing relationships with fans through promotions and representing brands that fans want to be involved in, too.

Can Under Armour Eat Into Nike’s Basketball Dominance with Stephen Curry Signing?

Steph Curry has been added to the Under Armour endorsement team, but it remains unlikely that UA will cut into Nike and Brand Jordan’s 93% share of the basketball shoe market:

opendorse perspective: Although Under Armour only has a small share of the shoe market (0.35%), the company is still using younger, big-name athletes (Stephen Curry, Kemba Walker) to reach out to young fans to market their brand.

Fresh Off The Blog:

6 Reasons Your Tweets are Getting Ignored and Ways to Fix It

On the Bench: 6 Reasons Your Tweets are Getting Ignored and Ways to Fix It

Six reasons your tweets may be getting ignored and some solutions that will help your brand flip your audience’s switch from ignore to listen.

Read more here >>

Case Study:


Happy Client: Bulu Box Shares What it’s Like to Use opendorse

When we have happy clients, we are a happy team! We recently had a Q&A session with the team at Bulu Box to ask them about their experience with using opendorse.

Check out the full Q&A session here >>

Welp, that’s all we’ve got for this week, folks. Be sure to check back next week for more athlete endorsement industry news and the following blog posts:

Monday: Overtime: How to Leverage Multiple Platforms to Maximize Social Media ROI

Wednesday: Case Study – This Brand Introduced a New Consumer Product and Increased In-Store Traffic Through Well-Timed Athlete Endorsements

In the meantime, check out our Endorsement Marketing 101 series, or better yet, sign up for opendorse (it’s free!)

Related Content

The State of Sponsored Social

Get the full breakdown on 36,000 branded Instagram posts published on behalf of more than 3,200 sponsors in sports