Athlete Endorsement Industry News – September 20, 2013

Athlete Endorsement Industry News September 20, 2013

At opendorse, we keep tabs on the news and resources impacting the athlete endorsement industry. Whether you’re a brand looking to learn from your peers, or an agent wanting to track trends, we’ve got you covered. 

Here’s what we’re reading this week:

Colts Quarterback Andrew Luck Dumps Gatorade for a Stake in Upstart Bodyarmor

Andrew Luck has joined an impressive list of athlete-endorsers for upstart sports drink, BODYARMOR Super Drink:

opendorse perspective: By dropping Gatorade and adding BODYARMOR Super Drink, Andrew Luck is taking a risk, but one we believe will help keep him top-of-mind with consumers.

Even if Federer’s Game Wanes, His Moneymaking Potential May Not

While Federer’s prowess on the court is undisputed, his ability to monetize his career has been light-years ahead of that of any tennis player who ever lived:

opendorse perspective: This is a prime example of why it is important for professional athletes to maximize their out-of-competition value.

Can Small Businesses Really Afford Celebrity Endorsements?

Celebrity endorsements don’t have to cost millions. Learn how other small businesses have leveraged this strategy to build their brands: 

opendorse perspective: We believe that all brands, big or small, can benefit from athlete endorsements if their company’s voice and marketing goals align with the athlete.

Will Brands Stick to a Retired Sachin?

Retired or not, this cricketer has a future full of endorsement deals: 

opendorse perspective: Due to Sachin Tendulkar’s popularity in the sport of cricket, as well his greatness as a player, he will continue to receive support from world brands even after his retirement; brands enjoy working with him, regardless of his playing status.

Fresh Off The Blog:

How to Establish Trust

How to Establish Trust with Your Influencer’s Audience

By now, we know that utilizing an influencer (via social media) for your brand’s marketing strategy can pay off in many ways (i.e. increased revenue, brand awareness and preference, etc.).

Read more here >>


Case Study:


How One Organization Leveraged Social Media to Introduce a Statewide Policy

When looking to spread a message throughout their entire state, the Kansas Department of Transportation turned to athlete endorsements. This campaign was built, negotiated and executed within days. The result? A highly impactful message reached a highly engaged audience.

Check out the full case study here >>

Welp, that’s all we’ve got for this week, folks. Be sure to check back next week for more athlete endorsement industry news and the following blog posts:

Monday: Open Tryouts: How to Know if Endorsements Will Help Market Your Brand

Wednesday: Case Study – How One Athlete Endorsement Had Store Customers Lining Up Around the Block

In the meantime, check out our Endorsement Marketing 101 series, or better yet, sign up for opendorse (it’s free!)

Related Content

The State of Sponsored Social

Get the full breakdown on 36,000 branded Instagram posts published on behalf of more than 3,200 sponsors in sports