Athlete Endorsement Industry News – September 27, 2013

Athlete Endorsement Industry News September 27, 2013

At opendorse, we keep tabs on the news and resources impacting the athlete endorsement industry. Whether you’re a brand looking to learn from your peers, or an agent wanting to track trends, we’ve got you covered. 

Here’s what we’re reading this week:

Celebrity Endorsements Lead to Increases in Charitable Donations from the Public

A study at Rutgers School of Business-Camden suggests that celebrity endorsement boosts credibility and donations for non-profit organizations: http://bit.ly/15xYmLS

opendorse perspective: Celebrity endorsers have an influence with for-profit companies, as well as non-profit organizations. By supporting a non-profit, athletes are showing their support for the communities around them.

Mayweather Open to Endorsements — Starting at $1 Million Per Fight

Floyd Mayweather says he doesn’t need Nike, adidas or Under Armour logos on his back or boxing trunks to validate his brand: http://bit.ly/19JyLvn

opendorse perspective: As an athlete who has never lost a fight, Mayweather has created his own brand; himself.

Are Sports Brands Maximising Their Athlete Endorsements?

A 2011 study published in the Journal of Advertising that looked at athletes’ support for brands found that such endorsements produced a 4% growth in revenue (about $10 million a year in added sales of the branded products), and a 0.25% rise in stock returns: http://bit.ly/WqB4Am

opendorse perspective: Obviously we believe that brands can increase their brand image by using athlete endorsements, that’s what we do. But in reality, many consumers have a great amount of trust in the sports figures they follow, so it only makes sense for a brand to capitalize on the opportunity.

Fresh Off The Blog:

Open Tryouts- How to Know if Athlete Endorsements Will Help Market Your Brand

Open Tryouts: How to Know if Athlete Endorsements Will Help Market Your Brand

You may be wondering if an athlete endorsement is right for your brand. Here are six questions to ask yourself before determining if an athlete endorsement will help market your brand.

Read more here >>

Case Study:

Brick and Mortar Case Study

Learn How One Athlete Endorsement Had Store Customers Lining Up Around the Block

In less than an hour, this local business served nearly 100 new customers. Two well-time endorsements from NFL athlete Prince Amukamara attracted students from the nearby college campus to try a new product for a limited time.

Check out the full case study here >>

Welp, that’s all we’ve got for this week, folks. Be sure to check back next week for more athlete endorsement industry news and the following blog posts:

Monday: On the Bench: Your Tweets are Getting Ignored – 7 Ways to Fix It

Wednesday: Case Study – Questionnaire with Bulu Box

In the meantime, check out our Endorsement Marketing 101 series, or better yet, sign up for opendorse (it’s free!)

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