Athlete Endorsement Industry News – September 6, 2013

Athlete Endorsement Industry News September 6, 2013

At opendorse, we keep tabs on the news and resources impacting the athlete endorsement industry. Whether you’re a brand looking to learn from your peers, or an agent wanting to track trends, we’ve got you covered. 

Here’s what we’re reading this week:

What’s Not to Like About Luck?

On the field they’re nearly even, but in the endorsement market, Andrew Luck has been no match for RGIII. http://bit.ly/1dM1pDB 

opendorse perspective: Although Andrew Luck doesn’t have as many endorsement deals as RGIII or other NFL players, he is staying closely connected to his fans by involving himself with brands that are true to his character.

5 Ways To Improve Your Brand’s Game With Sports

Partnering with sports organizations can help your brand connect with audiences and out-innovate competitors. http://bit.ly/18sc3bP 

opendorse perspective: Brands need to understand that athletes have a great amount of influence to potential consumers, so the character of the athlete must align with a brand’s voice.

Usain Bolt Races to The Top of The Endorsement Industry

World’s fastest man, Usain Bolt, earns nearly all of his $24 million through #endorsements. http://onforb.es/17PcnoD 

opendorse perspective: Usain Bolt might earn nearly all of his income through endorsements, but how is his marketability? Is he making the right choices off the track? Is he connecting with his fans? How is his social media presence?

Fresh Off The Blog:

Why Social Media Endorsements Dominate Traditional Advertising

Why Social Media Endorsements Dominate Traditional Advertising

Understanding why social media endorsements have many benefits over traditional advertisements can change your perspective on what techniques to use for your next campaign.

Read more here

Case Study:

Hospital

How Bryan Health Used Thought Leadership to Rally Legislation

Bryan Health (Lincoln, Nebraska) leveraged opendorse athletes to become a thought leader when it came to concussions. They built their brand’s reputation and engaged thousands of young athletes and their parents with information that will help protect them.

Check out the full case study here

Welp, that’s all we’ve got for this week, folks. Be sure to check back next week for more athlete endorsement industry news and the following blog posts:

Monday: 5 Costly Endorsement Marketing Mistakes & Tips for Avoiding Them

Wednesday: Case Study – How athlete endorsements contributed 90% of an auto dealer’s web traffic for three consecutive months

In the meantime, check out our Endorsement Marketing 101 series, or better yet, sign up for opendorse (it’s free!)

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