Athlete Endorsement Industry News — September 13, 2013

Athlete Endorsement Industry News September 13, 2013

At opendorse, we keep tabs on the news and resources impacting the athlete endorsement industry. Whether you’re a brand looking to learn from your peers, or an agent wanting to track trends, we’ve got you covered. 

Here’s what we’re reading this week:

EA SPORTS Signs Multi-Year Endorsement Deal with Clint Dempsey

The EA SPORTS FIFA franchise has added US Men’s National Team captain, Clint Dempsey, to be a face for its marketing campaigns in North America: http://on.wsj.com/1d3f05G

opendorse perspective: With Clint Dempsey being considered one of the most successful American soccer players in history, EA SPORTS FIFA capitalized on his popularity to promote the release of their newest FIFA video game.

Shooting Stars: The Up-And-Coming Endorsement Kings of International Sports

These young athletes are set to be the future of their respected sports and endorsement markets: http://onforb.es/1d3dvVl

opendorse perspective: Sports stars around the world understand the value of representing a company with an endorsement deal. Both the brand (higher awareness, which will more-than-likely lead to higher sales) and the athlete (representing a brand they believe in) benefit from endorsement deals.

Arnold Schwarzenegger Teams Up with MusclePharm® To Develop the Arnold Series, His First Line of Nutritional Supplements

“After meeting with the MusclePharm team, learning about the company, and spending time with the founder, I knew they were the perfect partners to start a line of nutritional supplements and continue promoting fitness around the world.” – Arnold Schwarzenegger http://bit.ly/14LUfpQ

opendorse perspective: Can “The Arnold Series” be the Air Jordan of the supplement industry? Schwarzenegger aligned his values with a company he trusts to develop a new product.

Fresh Off The Blog:

5 Costly Endorsement Marketing Mistakes and Tips for Avoiding Them

5 Costly Endorsement Marketing Mistakes and Tips for Avoiding Them

Mistakes are a great opportunity to learn from. In fact, the only real mistake is not learning from a mistake at all. With that in mind, here are some common endorsement marketing mistakes brands make and some tips for avoiding these embarrassing moments.

Read more here >>

Case Study:

AutoDealer

How Athlete Endorsements Contributed 80% of Auto Dealership Web Traffic

Former Nebraska Student-Athletes Prince Amukamara and Niles Paul teamed up to help an auto dealership in Lincoln, Nebraska increase website traffic during a historically slow sales period. Through well-timed, interactive messages, the two combined to send over 7,000 customers to the auto dealer’s website.

Check out the full case study here >>

Welp, that’s all we’ve got for this week, folks. Be sure to check back next week for more athlete endorsement industry news and the following blog posts:

Monday: How to Establish Trust with Your Influencer’s Audience

Wednesday: Case Study – How One Department of Transportation Leveraged Social Media to Introduce a Statewide Policy Change

In the meantime, check out our Endorsement Marketing 101 series, or better yet, sign up for opendorse (it’s free!)

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