2018’s top athlete-driven teams on social

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Unbelievable, 5 World Championships! This is a moment I will never forget, a moment we reach together. To my parents, I am forever grateful for you supporting their small boy with a big dream. From teaching me to take my first step to racing in my first kart, you’ve enabled me to unlock my full potential. Look where we are now! If there’s one thing they’ve taught me is to always believe in possibilities, no matter what life deals you. There is a path out there to your dreams. To my Team, thank you for inspiring me everyday with your collective vision and for dreaming the biggest dreams in the sport! I love all of you guys. TeamLH, each voice of yours connects with me in ways you will never know. You are beacons of light and we continue this journey together! #LHFive ????? #StillWeRise #TeamLH #GodIsTheGreatest @MercedesAMGF1 ? @motorsport.images

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Throughout the regular season, F1 drivers took to social to build their brands beyond the speedway. While Hamilton captured the momentum from his in-race success, many of the biggest names in Formula One — specifically Fenando Alonso, Daniel Ricciardo, and Max Verstappen — continued to move up the ranks and establish massive audiences. Now that the checkered flag has flown, we look back at the social MVPs of the F1 regular season.
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Bad boys in AD ? @willsmith ?

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While Hamilton comfortably led all drivers in engagements and total video views, Fernando Alonso and Daniel Ricciardo battled it out for second place. Alonso and Ricciardo both sit near the top in nearly every category. The three of these drivers, along with 17-year-old fan favorite Max Verstappen, illustrate the impact F1 drivers create for the sport and its fans on social.
F1’s athlete-driven leaderboard Below is the performance analysis for every active Formula One driver of the 2018 regular season on social. We break down the data by audience, activity, engagement, and growth on Twitter, Facebook, and Instagram from the Australian Grand Prix in Melbourne on March 25, 2018, until the Abu Dhabi Grand Prix at the Yas Marina on November 25, 2018.

Audience

LA Lakers — 138.9 million followers
Golden State Warriors — 109 million followers
Daniel Ricciardo — 4.3 million followers
Max Verstappen — 3.5 million followers
Sergio Pérez — 3 million followers

TWITTER

LA Lakers — 138.9 million followers
Fernando Alonso — 2.5 million followers
Sergio Pérez — 2.1 million followers
Daniel Ricciardo — 1.6 million followers
Max Verstappen — 887.1 thousand followers

FACEBOOK

Lewis Hamilton — 4.2 million followers
Fernando Alonso — 1.8 million followers
Daniel Ricciardo — 950.5 thousand followers
Max Verstappen — 690.7 thousand followers
Sergio Pérez — 344.4 thousand followers

INSTAGRAM

Lewis Hamilton — 8.5 million followers
Fernando Alonso — 2.3 million followers
Max Verstappen — 1.9 million followers
Kimi Räikkönen — 1.2 million followers
Sergio Pérez — 344.4 thousand followers

Activity

Valterri Bottas — 936 posts
Lewis Hamilton — 911 posts
Max Verstappen — 910 posts
Fernando Alonso — 888 posts
Romain Grosjean — 799 posts

TWITTER

Fernando Alonso — 452 posts
Romain Grosjean — 320 posts
Valtteri Bottas — 291 posts
Lewis Hamilton — 275 posts
Carlos Sainz — 260 posts

FACEBOOK

Max Verstappen — 597 posts
Valtteri Bottas — 323 posts
Lewis Hamilton — 274 posts
Carlos Sainz — 222 posts
Romain Grosjean — 174 posts

INSTAGRAM

Fernando Alonso — 365 posts
Lewis Hamilton — 362 posts
Valtteri Bottas — 322 posts
Romain Grosjean — 305 posts
Pierre Gasly — 167 posts

Engagement

Lewis Hamilton — 81.2 million engagements
Fernando Alonso — 24.5 million engagements
Max Verstappen — 16.5 million engagements
Kimi Räikkönen — 12.3 million engagements
Daniel Ricciardo — 10.5 million engagements

TWITTER

Lewis Hamilton — 3.5 million engagements
Fernando Alonso — 2.2 million engagements
Max Verstappen — 853.1 thousand engagements
Valtteri Bottas — 687.6 thousand engagements
Daniel Ricciardo — 433.6 thousand engagements

FACEBOOK

Lewis Hamilton — 4.1 million engagements
Max Verstappen — 965.7 thousand engagements
Daniel Ricciardo — 764 thousand engagements
Valtteri Bottas — 381.6 thousand engagements
Sergio Pérez — 327.3 thousand engagements

INSTAGRAM

Lewis Hamilton — 73.6 million engagements
Fernando Alonso — 22 million engagements
Max Verstappen — 14.7 million engagements
Kimi Räikkönen — 12.3 million engagements
Daniel Ricciardo — 9.3 million engagements

Engagement Rate

*min 18 posts
Kimi Räikkönen — 14.65%
Charles Leclerc — 10%
Lance Stroll — 6.94%
Pierre Gasly — 6.08%
Sergey Sirotkin — 4.44%

TWITTER

Charles Leclerc — 7.69%
Pierre Gasly — 3.69%
Brendon Hartley — 2.17%
Esteban Ocon — 1.95%
Sergey Sirotkin — 1.42%

FACEBOOK

Lance Stroll — 9.11%
Marcus Ericsson — 3.93%
Pierre Gasly — 3.92%
Kevin Magnussen — 2.50%
Brendon Hartley — 1.24%

INSTAGRAM

Kimi Räikkönen — 14.65%
Charles Leclerc — 11.53%
Pierre Gasly — 3.92%
Brendon Hartley — 7.74%
Daniel Ricciardo — 7.27%

Growth

Lewis Hamilton — 2.6 million followers
Kimi Räikkönen — 703.2 thousand followers
Daniel Ricciardo — 699.3 thousand followers
Max Verstappen — 588.6 thousand followers
Charles Leclerc — 443 thousand followers

TWITTER

Daniel Ricciardo — 135.5 thousand followers
Max Verstappen — 88.2 thousand followers
Lewis Hamilton — 73.7 thousand followers
Charles Leclerc — 72.3 thousand followers
Pierre Gasly — 52 thousand followers

FACEBOOK

Daniel Ricciardo — 52.2 thousand fans
Lewis Hamilton — 40.9 thousand fans
Charles Leclerc — 29.4 thousand fans
Max Verstappen — 26.3 thousand fans
Pierre Gasly — 18.4 thousand fans

INSTAGRAM

Kimi Räikkönen — 703.2 thousand followers
Lewis Hamilton — 40.9 thousand fans
Daniel Ricciardo — 511.6 thousand followers
Max Verstappen — 474.1 thousand followers
Charles Leclerc — 341.2 thousand followers

Growth Rate

Charles Leclerc — 218.84%
Pierre Gasly — 142.06%
Kimi Räikkönen — 135.98%
Sergey Sirotkin — 121.55%
Brendon Hartley — 62.36%

TWITTER

Charles Leclerc — 191.33%
Pierre Gasly — 113.87%
Brendon Hartley — 48.56%
Sergey Sirotkin — 41.51%
Esteban Ocon — 39.69%

FACEBOOK

Charles Leclerc — 87.24%
Pierre Gasly — 66.88%
Kevin Magnussen — 9.18%
Brendon Hartley — 7.95%
Daniel Ricciardo — 5.81%

INSTAGRAM

Charles Leclerc — 260.69%
Pierre Gasly — 171.12%
Sergey Sirotkin — 141.22%
Kimi Räikkönen — 135.98%
Brendon Hartley — 110.13%

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