Throughout the regular season, F1 drivers took to social to build their brands beyond the speedway. While Hamilton captured the momentum from his in-race success, many of the biggest names in Formula One — specifically Fenando Alonso, Daniel Ricciardo, and Max Verstappen — continued to move up the ranks and establish massive audiences. Now that the checkered flag has flown, we look back at the social MVPs of the F1 regular season.View this post on Instagram
Unbelievable, 5 World Championships! This is a moment I will never forget, a moment we reach together. To my parents, I am forever grateful for you supporting their small boy with a big dream. From teaching me to take my first step to racing in my first kart, you’ve enabled me to unlock my full potential. Look where we are now! If there’s one thing they’ve taught me is to always believe in possibilities, no matter what life deals you. There is a path out there to your dreams. To my Team, thank you for inspiring me everyday with your collective vision and for dreaming the biggest dreams in the sport! I love all of you guys. TeamLH, each voice of yours connects with me in ways you will never know. You are beacons of light and we continue this journey together! #LHFive ????? #StillWeRise #TeamLH #GodIsTheGreatest @MercedesAMGF1 ? @motorsport.images
While Hamilton comfortably led all drivers in engagements and total video views, Fernando Alonso and Daniel Ricciardo battled it out for second place. Alonso and Ricciardo both sit near the top in nearly every category. The three of these drivers, along with 17-year-old fan favorite Max Verstappen, illustrate the impact F1 drivers create for the sport and its fans on social.View this post on Instagram
F1’s athlete-driven leaderboard Below is the performance analysis for every active Formula One driver of the 2018 regular season on social. We break down the data by audience, activity, engagement, and growth on Twitter, Facebook, and Instagram from the Australian Grand Prix in Melbourne on March 25, 2018, until the Abu Dhabi Grand Prix at the Yas Marina on November 25, 2018.