athletes most influential among sports fans
The Case For Athlete Influence

Influencenoun.1. the capacity or power of persons or things to be a compelling force on or produce effects on the actions, behaviors, options, etc. of others. In the mid-2000s, as Twitter was adopted by the masses and blogging moved to the mainstream, influencer marketing became a buzzword, falling in line with disruption, synergy, and *sigh* brain dump.

Copa America Marketing guide
Copa America: A Massive Moment for Marketers

The soccer bug could finally be coming to North America. This summer, the U.S. will host its biggest soccer event since the 1994 World Cup—Copa America Centenario. The tournament includes sixteen countries from North, Central, and South America, and will be played in ten major U.S. markets. In addition to several of soccer’s premier countries, the tournament will feature

#SB50 For Agencies: Campaign Activation

With less than a week between us and Super Bowl 50, you’re sure to have spent weeks, if not months, organizing your athlete social media campaign. You have secured deals with athletes and their agents. The content has been drafted, approved, and scheduled. And now you wait. Assuming the athlete(s) didn’t give you their personal

#SB50 For Agencies: How to Organize a Winning Campaign

Super Bowl 50 kicks off in just 13 days. For many of the nation’s top marketing agencies, this is crunch time. For agencies who will pre-launch their campaign— an increasingly popular tactic among Super Bowl advertisers— the clock is ticking even faster. In short, it’s time to get things done… fast. Thankfully, there’s still time

Secure Athletes for endorsement social media
#SB50 For Agencies: How To Secure Athletes For Your Campaign

So, you’ve decided to secure athletes for a social media campaign during Super Bowl 50. First of all, good move. We support your decision. Now that you have committed to reach thousands, potentially millions, of sports fans, it’s time to make it all happen. In this three-part guide, we will detail exactly how agencies and marketers can

Time for #SB50 Agencies To Get Serious about Social Media

Advertisers dropped about $4.5 million per 30-second spot aired during the Super Bowl 49 broadcast. The premiere buy placed their advertisement in front of approximately 115 million consumers who tuned in to the Big Game. This year, advertisers are expected to ante up, paying an eye-popping $5 million price tag. Assuming a similar viewership, that will provide Super

sponsored social mistakes avoid
3 Sponsored Social Mistakes for Strategists to Avoid

Sponsored social media activations have become a key component to any athlete endorsement campaign. This strategy has proven to be effective in reaching and engaging highly passionate, attentive audiences. But campaign success entails more than just paying an athlete, producing the content, and watching the engagements pile up.   When properly executed, athlete social media

SBJ Intersport Brand Engagement Summit Recap

Last week, members of the opendorse team participated in the Sports Business Journal’s Intersport Brand Engagement Summit in Chicago as sponsors. Not only were we able to share the opendorse story and connect with hundreds of top marketers from across the country, we also gained valuable insight and knowledge from some of the leading minds