social media in sports marketing
Social Media in Sports Marketing

What does the number 3.8 billion mean to you? In the world of sports marketing, it should mean a lot because that number represents how many people around the world use social media on a daily basis. On top of that, there are over 5.1 billion people who now use mobile phones across the globe—a

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Top 10 Most Lucrative NFL Endorsement Deals

When it comes to earnings, the NFL is a quarterbacks’ league – the top earners by both salary and endorsements are almost all quarterbacks, but why? With 53 players on a team, the majority of endorsements can only go to a handful of players, and that selection will be of the ones who set the

Data: The Most Powerful Athlete-driven Leagues of 2018

As we’ve perennially witnessed for the past decade, 2018 was another year in which athletes stepped further into the social spotlight. Fans go wild for athlete-driven content and today’s media landscape allows players to access their audiences through an authentic approach that generates unmatched engagement. In the social media era, fans no longer depend on traditional outlets

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NFL Prospects

It’s no secret that UCF Football’s brand has blown up. The team ran the table in 2017, claiming their share of the national title just two years after finishing with a winless record. They nearly did again this year before falling short in the Fiesta Bowl. From on-field success to off-field execution, the Knights have

The MLB Spring Training Social Media Report

Camps across Arizona and Florida are buzzing as teams report to MLB Spring Training, and baseball social media is sure to follow. MLB players currently lag behind their peers in the NBA, NFL, and MLS in most social categories, but it’s never too late to catch up. 2019 presents an opportunity for the players, teams and the league as

Top Athlete-Driven MLS Teams of 2018

As athletes and fans prepare to kickoff the 2019 regular season of Major League Soccer, we take a look back at the league’s most powerful teams on social in 2018. Our athlete-driven report — focused on the performance of MLS players grouped by their respective teams — shows how star power, up-and-coming talent, and consistent activity can

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The NBA’s Top 50 Players on Social

The 2019 NBA All-Star game will take place on Sunday, February 17 at the Spectrum Center in Charlotte, N.C. In preparation for the festivities, we break down the athlete-driven data from the league’s Top 50 most powerful players on social throughout the first half of the regular season.   View this post on Instagram   Almost

The NHL’s Top 50 Players on Social

Just in time for NHL All-Star weekend, we take a look at the league’s most powerful athletes on social throughout the first half of the regular season. As stars gather in San Jose, CA to showcase their skills and compete, the data in this athlete-driven report offers a look at how the league’s 50 most-followed players perform individually

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Top Athlete-Driven NBA Teams

NBA players and their teams are consistently some of the strongest in the world on social. Thanks in large part to a combination of star power and quality content, these athletes build massive audiences and drive engagement that tops North American sports. While many leagues are embracing the value of athlete-driven social strategies, few have done it better than the

2018’s top 100 athletes on social

Ealier this month, we reported on the leading athlete-driven leagues of 2018. Our recap featured eight of the most powerful sports leagues in North America, all with one thing in common — their athletes create serious impact on social. Here, we take a look at the familiar faces within those leagues who keep fans coming back for