what is a sponsorship activation
What Is A Sponsorship Activation

Sponsoring an event or organization can be a great way for brands of bringing awareness, brand affiliation, and generate revenue-driving leads. Sponsorships can often foster brand loyalty more subtly and effectively than other marketing tactics. However, in today’s advertising noise, simply slapping a logo on a screen or a booth at an event doesn’t quite

How to get more Twitter followers
How To Get More Followers On Twitter & Grow Your Audience

Twitter is unique among social media channels. Some consider it a vanity platform for elite professional athletes, celebrity influencers, and thought leaders, but millions of savvy brands and individuals have learned how to leverage Twitter to build their audience and engage loyal users. Twitter is a short-form text and visual media platform that many users

How to get more followers on Facebook
How To Get More Followers On Facebook & Grow Your Audience

Despite what the kids may say, Facebook isn’t just a social network for your parents or as those same kids call them ‘Boomers.’ Yes, they are on there, but it’s an amazing platform for both brands and individuals to gain fans or followers. And there are plenty of ways to do it without spending a

How to get more followers on instagram
How To Get More Followers On Instagram & Grow Your Audience

In a world full of paid ads in your Instagram feed, there are still many ways to grow your brand’s following without spending a dime with the platform. And that goes for both businesses and individuals alike. With organic growth in any sector, engaging a user is everything. Posting just for the heck of it

Influencer marketing strategies for brick and mortar brands
Influencer Marketing Strategy for Brick and Mortar Brands

Successful marketers understand the power of traditional word-of-mouth marketing — it results in five times more sales than paid media impressions, and we all know we’re more likely to buy a product if someone we trust recommends it. The prevalence of social media has made it common for people to express their opinions about brands

How athletes earn endorsements and sponsorships
How Athletes Get Endorsements and Sponsorships

Not every athlete signs a contract worth millions of dollars, and if they do, they can always make more. Many athletes today can make just as much and sometimes even more off the field as they do for playing the game they love. Enter Endorsements and Sponsorships. Music to the ears of agents and athletes.

kpis for measuring sports sponsorship roi
10 KPIs Brands Should Be Measuring For ROI in Sponsorship Activation

Sponsorship can be an exceptional way to drive brand awareness and business outcomes as part of an overall marketing strategy. Depending on the sport, a sponsorship, whether for a single event or an entire season, can place a brand in front of tens of millions of consumers. Thrusting a brand into the public spotlight through

Top NBA Shoe Endorsement Deals
Top 10 NBA Shoe Endorsement Deals of All Time

Sneakers. To talk about NBA stars and endorsement contracts is first and foremost to talk about shoe deals. Brand categories like beverages, electronics, trading cards and video games also offer large contracts to NBA players, but those deals very rarely pay like the shoe companies. NBA stars are positioned more than other professional athletes for

Under Armour Sponsored Athletes
Top 25 Most Influential Under Armour Sponsored Athletes on Social

One of the most effective ways for brands to align their interests with consumers near and far is by sponsoring and endorsing the most beloved athletes in the world—and Under Armour has certainly done just that. For years, the sports apparel and equipment giant has been spending some serious cash to strike deals with world-class

Nike Sponsored Athletes on Social Media
Top 15 Most Influential Nike Sponsored Athletes on Social

Nike is one of the most well known brands across the globe and sponsors some of the most high-profile athletes in the world.  All told Nike sponsored athletes can be found in over 50 countries and across a wide range of sports from cricket to the NFL.  Annually Nike spend spends north of $6 billion