How to Spot Fake Social Media Followers

In 2018, Twitter, one of the most widely used social media platforms in the world, culled almost 10% of their user base that they discovered were fake accounts. 70 million accounts were dropped from Twitter over the course of the year. To put that in perspective, that’s equal to the total number of Twitter users

how to user instagram hashtags
How To Use Instagram Hashtags and Find The Best Ones

Hashtags have been through the ringer for the last decade; from being a cheesy gimmick that everyone mocked, to being a mainstay of marketing on Instagram, Twitter, and Facebook. While still the butt of an occasional “OMG hashtag blessed” joke here and there, most of us are using or following hashtags in our daily lives

social media and seo
Social Media and SEO

Social media and SEO are pillars of any digital marketing strategy and crucial to a brand’s online success but the relationship between the two has always been muddy. Do Facebook shares and retweets help improve organic ranking? Digital marketers have varying opinions about the impact social media has on SEO but one thing is clear,

why google analytics and facebook ads conversions don't match
Google Analytics and Facebook Ad Tracking

Facebook campaigns have long been an effective way to drive traffic and leads for businesses of all sizes. Facebook allows your brand to target highly specific interest-based audiences and run remarketing campaigns that can drive positive ROI on even small ad spend budgets. As with every advertising initiative, it needs to be monitored closely to

The ROI of Social Media
How To Measure Social Media ROI

You know the metrics you’re going to measure for social media, the creative and messaging are good to go, what’s next? It’s time to get your revenue and tracking systems in place to prove ROI. Whether you’re an in-house marketer, business leader, or agency consultant, measuring the ROI of your social media strategies is a

tips for cbd advertising online
Tips For CBD Advertising Online

CBD has exploded onto the scene as one of the most popular consumer products of the last few years and it shows no signs of slowing down A Consumer Reports survey in April 2019 showed that 25% of Americans had tried a CBD product in some form. Sales of CBD, CBG, and hemp-infused products are

The Analytics of social media marketing
The Key Analytics of Social Media Marketing

Marketing and measurement go hand in hand, and social media is no exception. Marketing initiatives live and die on the metrics they track and measuring the right metrics is just as important as ensuring accuracy. Social media can be one of the most complicated to track with impressions, clicks, shares, conversions, ROI, and cross-device attribution.

what is a sponsorship activation
What Is A Sponsorship Activation

Sponsoring an event or organization can be a great way for brands of bringing awareness, brand affiliation, and generate revenue-driving leads. Sponsorships can often foster brand loyalty more subtly and effectively than other marketing tactics. However, in today’s advertising noise, simply slapping a logo on a screen or a booth at an event doesn’t quite

How to get more Twitter followers
How To Get More Followers On Twitter & Grow Your Audience

Twitter is unique among social media channels. Some consider it a vanity platform for elite professional athletes, celebrity influencers, and thought leaders, but millions of savvy brands and individuals have learned how to leverage Twitter to build their audience and engage loyal users. Twitter is a short-form text and visual media platform that many users

How to get more followers on Facebook
How To Get More Followers On Facebook & Grow Your Audience

Despite what the kids may say, Facebook isn’t just a social network for your parents or as those same kids call them ‘Boomers.’ Yes, they are on there, but it’s an amazing platform for both brands and individuals to gain fans or followers. And there are plenty of ways to do it without spending a