F1-social-leaderboard
The Power of Formula One on Social

The 2018 Formula One World Championship came to a close in November with Lewis Hamilton securing a second consecutive Drivers’ Championship Trophy for Team Mercedes and continuing his decade of dominance in the sport. Hamilton’s daring approach to driving and celebrity lifestyle have helped him build the largest audience in Formula One. With just over 18 million

NASCAR’s Social Leaderboard

The NASCAR regular season came to a close last week with the 2018 Monster Energy NASCAR Cup Series at Homestead-Miami Speedway. In a season dominated by talk of a ‘Big 3’ champion — Kevin Harvick, Martin Truex Jr., or Kyle Busch — it was wild card Joey Logano who roared past the pack to take home

Social MVPs of Major League Soccer

Zlatan has arrived in Los Angeles, the regular season is over, and the MLS playoffs are upon us. Throughout the regular season, soccer’s top players took to social to build their brands beyond the pitch. With his charisma, relentless confidence, and on-field success, Zlatan was able to captivate a following that surpasses any other MLS

Social All-Stars of the MLB Postseason

There’s no denying that athletes are a powerful force on social. This postseason, MLB players presented a perfect example of the influence that athletes hold. Their collective audience size, activity, and engagement outrank that of their teams and the league itself. But the players’ impact could be even more significant. We analyzed Twitter, Facebook, and

Athlete-Driven: Alex Bregman goes to bat for a cause

As one of the most prolific young players in the MLB, Alex Bregman justifiably carries himself with a certain swagger. In his second season as a big leaguer, the Houston Astros third basemen has firmly established himself as an offensive powerhouse and MVP candidate. Bregman’s swagger, combined with on-field success, has helped the All-Star build

The NBA’s Social MVPs

The King has arrived in Los Angeles, the offseason is over, and NBA basketball is back in our lives. Over the offseason, basketball’s top players took to social to build their brands beyond the hardwood. With a following more than double the size of any other player, LeBron James continues to outpace the league in

Recent Posts

opendorse and overtime
Blake Lawrence Opendorse Deals and Monitor
Opendorse Brands Offseason
WNBA Most Influential

Recent Posts

opendorse and overtime
Blake Lawrence Opendorse Deals and Monitor
Opendorse Brands Offseason
WNBA Most Influential