NHL endorsements
Top 10 NHL Endorsers

Hockey fans are some of the most passionate in the game when it comes to rooting for their favorite teams and players. In return, NHL players have some of the highest engagement rates amongst sports fans and offer brands a great way to zero in on target markets. With that in mind we present you

Out with the Old, In with the New: opendorse Conquers Sports Endorsements

The question we get asked the most is how our platform is different than the “old approach” to sports endorsements. Our team discovered that the athlete endorsement industry was very slow moving and had a lot of opportunities for improvement. We took on the task and are proud of what we’ve built: a tool that

Cleveland Rocks

“In Northeast Ohio, nothing is given. Everything is earned. You work for what you have. I’m ready to accept the challenge. I’m coming home.”  LeBron James has made his decision and is headed back to Cleveland in hopes of bringing a championship to the Cavaliers and the city of Cleveland, which has not celebrated a

Case Study: How One Trending Mobile App Rose to #3 Worldwide

Learn how SkyVu utilized an USMNT athlete, Matt Besler, just 24 hours after the United States World Cup run came to an end. The goal was to generate additional buzz behind an online campaign for their new mobile application, Let It Goat.   The Challenge Take an existing campaign started by Vine superstars Jack Gilinsky and Jack Johnson for Let

Introducing Analytics on 8,000+ Professional Athletes

Introducing Analytics on 8,000+ Athletes | Infographic The team’s been hard at work improving the opendorse platform and we’re excited to introduce social media analytics on 8,000+ professional athletes. Now, brands of all sizes can utilize the marketplace to search for the perfect influencer regardless of location, sport, team, and/or reach of athlete. You will

Who Takes Home the World Cup in Digital Influence?

Every four years, soccer fans await the FIFA World Cup, which begin play on June 12 in Brazil. Americans will cheer on the U.S. Men’s National Team in hopes of winning it all this year. But how well do you know this year’s U.S. Men’s National Team? You may know who scores on the field, but do

What We’re Looking Forward to at the 2014 Intersport Activation Summit

Our team is excited to be heading out to San Francisco for this year’s Intersport Activation Summit. We’re a group of go-getters who are part of the disruption of the sports sponsorship industry and we’re looking forward to sharing our story. Learning from veterans in the industry is something we thrive on, so this conference

Behind the NFL Draft: Marketing Power

With big time names come big time endorsements. Even before a player is selected in the NFL draft, many brands reach out to athletes to sign with their company to endorse their product. Players are put in the spotlight well before the NFL draft. With all of the speculation on where a player will get

10 Questions to Ask When Valuing Digital Influence

How do you know which athlete is right for your marketing campaign? Our team shares 10 questions you should ask before choosing the right athlete(s). But first, what do we mean by ‘digital influence’?   Digital Influence: the ability for an individual to leverage established trust within a specific audience to reach and engage consumers.

Introducing Kick-ass Athlete Profiles

Our development team has been hard at work. Over the past four months, the idea of creating more robust athlete profiles has finally become a reality. The end of the last week, our team released the new profiles, providing more in-depth data for all brand, agent and athlete users. Our CIO, Tim Braun, helps explain