Athletes are brands, too: Q&A with adidas’ Michael Ehrlich

Earlier this week, opendorse caught up with Jeremy Darlow, the Director of Brand Marketing for Adidas Football and Baseball. Today we chatted with his good friend and co-worker, Michael Ehrlich. Ehrlich is the Director of PR at Adidas and is at the center of the internal newsroom at their US headquarters in Portland. He talked

Twitter Goes Live

Should Twitter be able to reinvigorate its sluggish user growth and increase its revenue, we may look back on the summer of 2016 as when everything changed. That’s because this summer, Twitter has gone all-in on the live stream, pushing to become the hub of live content and social commentary. It began in April, when

Jeremy Darlow on his path, his book, and the future of sports marketing

When Jeremy Darlow was in college, he set a goal. He wanted to be the head of brand marketing for football at Adidas or Nike, and according to Darlow, “everything  from the time was 19 or 20 was calculated with the explicit goal in mind of being the head of marketing for one of the two

Q & A with Jumpwire Media

Jumpwire Media recently ranked the top 100 social media accounts for collegiate athletic programs. We caught up with the people behind the rankings.

Highest paid athlete endorsements
Inside the 2016 Opendorse Top 100

Earlier this month, we charted the highest-earning athlete endorsers in professional sports. The list featured 100 athletes from a variety of backgrounds and a variety of disciplines, all with one thing in common: they’re pulling in serious dough from endorsements. While there were many familiar faces throughout the list – faces you’ve seen between the lines, on

Top baseball endorsements
Baseball’s Endorsement All Stars

Perhaps more than any major professional sport, baseball is experiencing a youth movement. The Nationals’ Bryce Harper and the Angels’ Mike Trout each have earned MVP awards before age 24, but they’re not alone in bearing the weight of baseball’s future. Kris Bryant, Jose Fernandez, Xander Bogaerts, Noah Syndergaard and Manny Machado are all considered to be among the game’s elite

auburn social digital media interview
Auburn digital aims to “win the press box” with versatility, organization

Running a successful social media campaign is a complex operation. There’s planning, management, editing and timing. Staying on top of trends in an ever-changing industry is a full-time job in itself. Execution of a digital campaign is truly a team effort. For the Auburn Tigers’ digital team, it’s Mike McGrory’s job to manage the social media and

Huskers social media kelly mosier explains
Inside the Huskers powerful social media strategy

When it comes to social media, few athletic departments do it better than Nebraska Athletics. They’re led by Kelly Mosier, the Assistant Athletic Director for Digital Communications, and consistently bring high-quality, engaging video and graphic content across all platforms. Mosier has been overseeing the athletics website for five years and took control of the social

Measuring social media following Cavaliers Warriors NBA Finals
Cavs vs. Warriors: Social media stats

The collision of two-time reigning MVP Stephen Curry and the 73-win Golden State Warriors with NBA-Finals mainstay LeBron James has led to some gaudy viewership numbers over the last two weeks. This year’s NBA Finals are the second-most watched Finals through four games, averaging nearly 18 million viewers per game up to this point. While that may seem like

Sidney Crosby penguins awards endorsements brands
Sidney Crosby adds to his resume

­Since breaking into the league as the top pick in the 2005 NHL Draft, Sidney Crosby has been a star. The 28-year-old has asserted himself as the face of the NHL throughout his 11 seasons, winning multiple First-Team, All-Star and MVP Awards. With a 3-1 victory over the San Jose Sharks on Sunday, Crosby netted his