Inside the opendorse Top 100

This summer, we released the Top 100 Highest-Earning Athlete Endorsers in professional sports. Familiar names littered the leaderboard: Federer, Woods, James, et al. While the superstars were expected, we found that a little digging could provide further insight into the sports marketing industry. With that in mind, we began to investigate the opendorse Top 100 and analyze the data within. Here’s what we found.

McGregor Aims to Become “Notorious” in Endorsement World

UFC fans will witness one of the most-hyped bouts in recent history this Saturday. Jose Aldo Jr. and Conor McGregor have been awaiting the fight since January. Previously slated to take place in July at UFC 189, Aldo was forced to withdraw due to injury. Chad Mendes, filling for the injured Aldo, was promptly defeated by McGregor. The

Endorsement Battle Royale: Comparing the Top 5 Earners Per Sport

Athletes like LeBron, Ronaldo, and Federer stand above their counterparts in the field of play and in endorsement marketing success. They get the biggest deals, the biggest brands, and the most exposure. But we wanted to find out which sport has the most marketable stars beyond just the biggest name. So, we decided to look

Matchup Monday | Bills vs. Patriots

Hello from our Matchup Monday lab. This week, the opendorse team analyzed the marketing production of this week’s Monday Night Football marketing stars – LeSean McCoy and Tom Brady. Will The Real Shady Please Stand Up LeSean “Shady” McCoy has struggled during his first season in Buffalo, but that hasn’t stopped his success off the field. With earnings of

Matchup Monday | Texans vs. Bengals

Our Matchup Monday is back. This week, the opendorse team analyzed the marketing production of this week’s Monday Night Football marketing stars – J.J. Watt and Andy Dalton. Started From The Bottom, Now He’s Here When you think of a 2-star athlete, according to Rivals.com, who went on to play tight-end at Central Michigan, the name J.J. Watt

Lakers Knicks player endorsements
Sunday Showdown | Lakers vs. Knicks

Welcome to our first ever, Sunday Showdown. Today, opendorse analyzed the marketing production of this week’s star-studded matchup in the NBA – Kobe Bryant and Carmelo Anthony. The Breakdown Kobe Bryant At the age of three, Kobe and his family moved to Italy so that his father, Joe “Jelly Bean” Bryant could continue playing professionally after leaving the

Andrew Luck and Cam Newton Endorsement earnings
Monday Matchup | Colts vs. Panthers

For this week’s Monday Matchup, opendorse has analyzed the marketing production of this week’s Monday Night Football stars – Andrew Luck and Cam Newton. The Breakdown Andrew Luck Coming out of Stanford, Andrew Luck was one of the most hyped athletes in America. Turns out, the hype was well deserved. Luck emerged as the top NFL quarterback prospect following his

Monday Matchup: Flacco vs. Fitzgerald
Matchup Monday | Ravens vs. Cardinals

For this week’s Monday Matchup, opendorse has analyzed the marketing production of this week’s Monday Night Football stars – Joe Flacco and Larry Fitzgerald. The Breakdown Joe Flacco Is Joe Flacco elite? That has been the question over the past few years, but the signal caller has certainly accomplished enough to garner the attention. Hailing from New Jersey, Flacco initially attended the

Matchup Monday | Giants vs. Eagles

For this week’s Monday Matchup, opendorse studied the off-field production of this week’s top Monday Night Football marketing stars – Odell Beckham Jr. and DeMarco Murray. The Breakdown Odell Beckham Jr. One catch can change your life. At least that’s the case for Odell Beckham Jr. of the New York Giants. Selected 12th overall in the 2014

Matchup Monday | Steelers vs. Chargers

The San Diego Chargers (2-2) welcome the Pittsburgh Steelers (2-2) into Qualcomm Stadium for a Monday night battle between two .500 teams. As both teams have undefeated leaders in their respective divisions, each needs a victory in order to keep pace in the standings. The Pittsburgh Steelers enter this matchup following an overtime loss to