5 Sports Apps Every Die-Hard Fan Should Download

Brought to you by guest blogger Patrick Hayes (@PatrickMHayes). No matter what sports you follow, there is a good chance that you are using a smartphone or mobile device to get the latest scores, news and coverage of your favorite teams or big time games. Sports are a worldwide obsession and the love for sports

9 Pointers for Writing Engaging Content

Brought to you by guest blogger Patrick Hayes (@PatrickMHayes). They say change is another word for opportunity. With more social media tools and platforms, the ability to engage your audience can strengthen your presence online. Consumers are becoming ambassadors for businesses online! Creating engaging content can be challenging no doubt, but if done correctly provides

4 Tips for Athletes Looking to Improve Social Media Presence

Last week we took a look at some tips brands can use in order improve their social media presence. This week, we focus on the other side of the equation, the athletes. Let’s take a look at some tips athletes can use in order to improve their social media presence.   1. Embrace Social Media

4 Tips for Brands Looking to Improve Social Media Presence

Creating an active and dynamic social media channel is no small task. Simply copying others may not necessarily create the results you are looking for and most certainly will not help you stand out from the crowd. Luckily, much like the greatest sports heroes and legends look for tips to improve their game, we offer

Top 10 Strangest Athlete Endorsements of All Time

Brands employ athlete endorsements in order to increase brand awareness, sales and ultimately profits. However, endorsements need to make sense. Today’s consumers are savvy, which requires athletes to be authentic and believable in order for endorsements to connect with consumers. Endorsements can go wrong for a variety of reasons and inadvertently become laughable and counterproductive.