After a long summer of offseason workouts, college football teams across the country returned to campus this week to begin fall camp. With only a couple weeks remaining until the season kicks off, we evaluated 100 of the top college football players in the country to display the student-athletes with the strongest brands on social.
Social media has become one of the most powerful tools available to a head coach and program in today’s college recruiting landscape. Today, coaches across the country are using their handles as channels to consistently reach recruits and fans with their program’s key messaging. With less than a month remaining until the 2019 season kicks off,
Following an offseason of player movement, many NFL teams will take the field this September with rosters that look vastly different than last season. With training camps officially underway, we evaluated every team’s players to showcase the top athlete-driven teams on social in the National Football League. Cleveland Browns players lead the league in fan
In this webinar, Front Office Sports CEO Adam White hosts opendorse CEO Blake Lawrence, Athlete Marketing Expert Zach Soskin, Twitter Sports Partner Manager David Herman, and Facebook Head of Sports Partnerships Vincent Pannozzo to discuss the state of social media in college athletics and the opportunities the current landscape presents for student-athletes. Notable Quotes: Lawrence:
Jarrett Culver wasn’t a McDonald’s High School All-American. He didn’t begin the 2018-19 basketball season with lottery-pick expectations or hundreds of thousands of Instagram followers. That’s all changed in a big way. Culver led the Red Raiders to this year’s NCAA basketball final and was subsequently taken 6th overall in the NBA Draft. His stock has soared
opendorse co-founders Blake Lawrence and Adi Kunalic joined Bill Pidto and Alan Hahn of MSG 150 to share their founding story, and explain how athletes are using social media to engage fans and build their personal brands. Key Takeaways: Athletes create incredible impact when they share the right content, on the right channel, at the
The 2019 MLB season has reached its midpoint, and that means it’s finally time for All-Star Week and the 90th edition of baseball’s annual Midsummer Classic. Tonight, baseball’s top stars will take the field in Cleveland to compete against the best athletes the game has to offer. In anticipation of tonight’s All-Star Game, we evaluated
In 2018, teams and athletes from major US sports leagues shared more content on social media than ever before. On Facebook alone, teams posted at a collective rate of more than 33 times per hour. We chose to look back at these posts to find how much of that content was sponsored and determine where