Opendorse Influencer Campaign
Top-Performing Athlete Influencer Marketing Campaigns of 2020

2020 has been a year has been unlike any other across the world and the sports industry. Despite seemingly constant uncertainty, the year has proved revolutionary for professional athletes. And even while restrictions that forced numerous events to be canceled or postponed — including March Madness and the Tokyo 2020 Olympics — the collective voice

The NFL’s 2019 Social Media Power Players

Football is back, and the NFL is set to take over televisions across America. In today’s league, though, NFL superstars don’t just take over televisions in the fall—their highlights will also be dominating social media feeds across the country for the next five months. To prepare for the 2019 season, we analyzed the social media

college football social ranking
College Football’s Top Student-Athletes on Social

After a long summer of offseason workouts, college football teams across the country returned to campus this week to begin fall camp. With only a couple weeks remaining until the season kicks off, we evaluated 100 of the top college football players in the country to display the student-athletes with the strongest brands on social.

College Football’s Top Coaches on Social

Social media has become one of the most powerful tools available to a head coach and program in today’s college recruiting landscape. Today, coaches across the country are using their handles as channels to consistently reach recruits and fans with their program’s key messaging. With less than a month remaining until the 2019 season kicks off,

2019’s Top Athlete-Driven NFL Teams on Social

Following an offseason of player movement, many NFL teams will take the field this September with rosters that look vastly different than last season. With training camps officially underway, we evaluated every team’s players to showcase the top athlete-driven teams on social in the National Football League. Cleveland Browns players lead the league in fan

Committing to Content: How to leverage social to connect with student-athletes | Front Office Sports

In this webinar, Front Office Sports CEO Adam White hosts opendorse CEO Blake Lawrence, Athlete Marketing Expert Zach Soskin, Twitter Sports Partner Manager David Herman, and Facebook Head of Sports Partnerships Vincent Pannozzo to discuss the state of social media in college athletics and the opportunities the current landscape presents for student-athletes. Notable Quotes: Lawrence:

How Texas Tech and Jarrett Culver won together with an athlete-driven social strategy

Jarrett Culver wasn’t a McDonald’s High School All-American. He didn’t begin the 2018-19 basketball season with lottery-pick expectations or hundreds of thousands of Instagram followers. That’s all changed in a big way. Culver led the Red Raiders to this year’s NCAA basketball final and was subsequently taken 6th overall in the NBA Draft. His stock has soared

How athletes are using social media to build their brands | MSG 150

opendorse co-founders Blake Lawrence and Adi Kunalic joined Bill Pidto and Alan Hahn of MSG 150 to share their founding story, and explain how athletes are using social media to engage fans and build their personal brands. Key Takeaways: Athletes create incredible impact when they share the right content, on the right channel, at the

MLB’s 2019 Social All-Stars

The 2019 MLB season has reached its midpoint, and that means it’s finally time for All-Star Week and the 90th edition of baseball’s annual Midsummer Classic. Tonight, baseball’s top stars will take the field in Cleveland to compete against the best athletes the game has to offer. In anticipation of tonight’s All-Star Game, we evaluated

How athletes 10X sponsor performance on social

In 2018, teams and athletes from major US sports leagues shared more content on social media than ever before.  On Facebook alone, teams posted at a collective rate of more than 33 times per hour. We chose to look back at these posts to find how much of that content was sponsored and determine where