It’s no secret that the financial industry is a consistent source for athletes to bolster their endorsement earnings. Every brand, whether it be a bank, insurance company, or payment provider, appear to align their values with the next big-time superstar that fits the mold. The athletes on this list have seen their net worth and career earnings take a huge rise thanks

In the history of the cola wars, The Coca-Cola Company and PepsiCo have continually battled for market share supremacy. Coke vs. Pepsi. Diet Coke vs. Diet Pepsi. Powerade vs. Gatorade. Soft drinks, energy drinks, different product lines. These two brands don’t give an inch as marketers search for every opportunity to get a leg up

Rivalries don’t only exist on the playing field. In this case, the battle takes place between the world’s leading soft drink brands.  Coke vs. Pepsi. Coca-Cola vs. PepsiCo.  Even their different product lines (Crystal Pepsi, Pepsi Max, Diet Pepsi, Pepsi-Cola vs. Coke Zero, Diet Coke, Cherry Coke) and subsidiaries (Powerade vs. Gatorade) wage war amongst one another. In the fight for soft drink supremacy,

The competitive markets of fitness, athleisure, and athletic footwear, can be a crowded space. While most reference Nike and Puma when discussing inking top athletes to endorsement deals, Reebok has garnered a litany of superstar athletes since its inception in 1958 and its acquisition by parent company Adidas in 2003.  Having a history of league deals with the NFL, UFC, and the NBA, the company

BODYARMOR has made major waves since its inception in 2011. Founder Mike Repole has a track record of success having co-founded Glaceau (maker of Vitaminwater) and sold the company to Coca-Cola for $4.1 billion in 2007. Utilizing that familiarity, Coca-Cola once again invested in Repole’s work, purchasing a $300 million stake in BODYARMOR in 2018.  According to Forbes, the late Los Angeles Laker Kobe Bryant invested $5 million (10% stake)

Red Bull is everywhere. From Austria to New York, the energy drink brand is taking up shelf space at both your local convenience store and the world of sport. The Austrian-based brand hosts an impressive roster of world-renowned athletes from all walks of sport and every corner of the globe. Known for the love of action and adventure, Red Bull athletes span

Gatorade. It is synonymous with the world of athletics. While mostly known for hydration, the hydration giant has expanded its reach far beyond what happens on the field of play. From crowning future superstars and MVPs such as LeBron James and Peyton Manning as Gatorade Player of the Year to weaving in athlete interests into their marketing campaigns, the PepsiCo-owned brand leaves no doubt who is

The sports and energy drink industries have never been more competitive. From BODYARMOR to Pepsico owned Gatorade, consumers have a litany of choices to pick through. And especially during COVID-19, these companies are being forced to get creative with their marketing in order to become top-of-mind for consumers. So it begs the question, what helps