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Evaluating Partnerships: Bad Athlete Endorsement Deals And How To Avoid Them

Evaluating Partnerships: Bad Athlete Endorsement Deals And How To Avoid Them

by Max Simpson | Dec 29, 2020 | Endorsements & Sponsorships

Endorsement deals can be a bit of a misnomer within the sports industry. Often misconstrued as a handshake deal of “talk about how good this product is in exchange for a bunch of money,” endorsements at their core allow for fruitful sponsorships to arise between...
Top Athlete Endorsements and Sponsorships in the Financial Sector

Top Athlete Endorsements and Sponsorships in the Financial Sector

by Max Simpson | Nov 25, 2020 | Industry News, Influencer Marketing

It’s no secret that the financial industry is a consistent source for athletes to bolster their endorsement earnings. Every brand, whether it be a bank, insurance company, or payment provider, appear to align their values with the next...
Most Influential Pepsi Sponsored Athletes on Social

Most Influential Pepsi Sponsored Athletes on Social

by Max Simpson | Nov 13, 2020 | Endorsements & Sponsorships

Rivalries don’t only exist on the playing field. In this case, the battle takes place between the world’s leading soft drink brands.  Coke vs. Pepsi. Coca-Cola vs. PepsiCo.  Even their different product lines (Crystal Pepsi, Pepsi Max,...
Most Influential BODYARMOR Sponsored Athletes on Social

Most Influential BODYARMOR Sponsored Athletes on Social

by Max Simpson | Nov 4, 2020 | Social Media

BODYARMOR has made major waves since its inception in 2011. Founder Mike Repole has a track record of success having co-founded Glaceau (maker of Vitaminwater) and sold the company to Coca-Cola for $4.1 billion in 2007. Utilizing that...
Most Influential Reebok Sponsored Athletes on Social

Most Influential Reebok Sponsored Athletes on Social

by Max Simpson | Nov 4, 2020 | Social Media

The competitive markets of fitness, athleisure, and athletic footwear, can be a crowded space. While most reference Nike and Puma when discussing inking top athletes to endorsement deals, Reebok has garnered a litany of superstar athletes...
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