Amid Controversy, We Examine the State of NFL Sponsorships

Domestic violence incidents have placed the NFL under intense scrutiny, but we have yet to see significant financial backlash from brands. We inspect how the recent events have affected the state of NFL sponsorships, endorsements, and how brands and players can guard themselves against future controversy.

5 Steps to a Successful Micro-Endorsement Campaign

Athlete endorsements are no longer restricted to the powerful few. Like never before, your brand has the ability to build trust and engage an audience through the influence of professional athletes. At opendorse, we’re handing marketers the tools to instantly activate these influencers to spread their message to the masses. This guide will outline best

What’s Your Fantasy (Football Player Worth)?

Week one of the NFL season is in the books. Whether your Fantasy Team rose to the top of your league, or you find yourself in dead last, fans got a glimpse of which players will be vital to rosters and those who need to be traded immediately. Some of last week’s top performers may

NFL Watch List: 2014’s Top Rookies, Players, and Campaigns

The time has come; all fantasy football rosters are locked and ready to go. It’s officially football season. The NFL season beings with a bang tonight as the Green Bay Packers face the Seattle Seahawks. We all remember the pre season game in 2012 with the controversial touchdown catch to seal the win for the

How Stadiums Are Changing the Fan Experience

The long wait is almost over. What seemed like an eternity to football fans is now just days away. Both college football and the NFL are constantly changing. From new coaches, new players, new stadiums, and this year with the addition of a college football playoff. In addition to the game consistently being updated, so

What Brands Can Take Away From the Ice Bucket Challenge

The crazy thing about social media is the amount of people that can be involved into a single conversation. Over the past few weeks, the #IceBucketChallenge has swarmed social media outlets in hopes of raising awareness of ALS, otherwise known as Lou Gehrig’s Disease. The awareness has been spread through videos posted with the use

DirecTV Uses Manning Brothers in Latest Viral Campaign

The Manning’s are one the most famous and storied families in professional sports. Archie Manning was drafted second overall in the 1971 NFL Draft by the New Orleans Saints to play quarterback. Both of his sons, Peyton and Eli, followed in their fathers’ footsteps and are NFL quarterbacks. Peyton and Eli have had a ton

3 Techniques to Boost Fall Campaigns

As the endless days of summer are coming to a close, the changing leaves of fall are upon us. Fall means more than apple cider and cooler weather. Fall brings the much anticipated football season, a time that football fanatics have been counting down to since the season ended a long six months ago. With

“Don’t give up, don’t ever give up.”

On a night where athletes and celebrities come together to celebrate the past year in sports, we expect to see ridiculous styles, popular names, and moments we will never forget. This year’s ESPY’s did not let us down. Peyton Manning’s incredible record breaking performances, the Seattle Seahawks championship run, and Kevin Durant’s MVP season, were

With the 1st Pick in the 2014 NBA Draft, Fashion Stylists Select…

The NBA Draft has been a dream of many since their playground basketball days. As one of the most important days they’ll ever experience, it plays a huge role in determining the rest of their lives. Their hard work has finally paid off, and it’s a privilege just to be invited to the draft. Draft