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TaylorMade welcomes Tiger’s influence

It’s no secret: Tiger Woods brings big value to brands.

#mycausemycleats NFL social media cleats influence nonprofit
NFL embraces social influence with #MyCauseMyCleats

Twitter is frequently lit up with shoe drops, but Sunday was a bit more important.   The conversation didn’t stem from Cam Newton wearing tails on his pregame cleats this week, instead the NFL’s #MyCauseMyCleats initiative took center stage. Players wore a variety of different cleats in support of a variety of causes. Much like

college football playoff top four social media
College football’s top four are scoring with social media

Remember when your football team beat that other football team you really wanted it to?   Think No. 1 LSU beating No. 2 Alabama by a field goal in 2011. Or Nebraska throttling Peyton Manning’s Tennessee Volunteers in 1997 en route to a championship ring. Even Kansas beating Texas for the first time since before

MLB team social media
The MLB’s social media MVPs

As reported by the Washington Post in 2015, baseball has an aging problem. ESPN told The Post the median age of baseball audiences on TV is 53, and it is getting older. With that, there is both a challenge and an opportunity for Major League Baseball and its 30 teams.   Teams have to find

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The art of the alternate uniform announcement

Back in August, Nebraska football unveiled the all-white alternate uniforms which were worn against Northwestern last Saturday. ‼️????‼️ pic.twitter.com/MM8RBOqx0o — Nebraska Football (@HuskerFBNation) August 23, 2016 As players’ jaws dropped, they took to Twitter to express their approval. Fans, recruits and media outlets followed suit with no shortage of diamond and snowflake emojis. What did

Twitter Live NFL stream
Twitter Goes Live with Thursday Night Football

Twitter and the social media sports world chalked up a “W” after the first of 10 NFL live-streamed games garnered positive reaction, and a 4% $TWTR boost, Thursday. The game, which appeared in Twitter’s Moments tab, drew more than 2.1 million viewers. An average of 243 thousand people were watching the stream at a given time. The