21 Oct
Opendorse and Overtime Team to Prepare College Athletes, Programs for NIL
Partnership to offer student-athlete brand-building packages to college programs Opendorse and Overtime today announced the launch of a partnership built to prepare the endorsement industry for coming changes to Name, Image and Likeness (NIL) policies in college athletics. The companies will provide college athletics programs with custom content creation and distribution technology that has proven
13 Oct
Wake Forest Athletics to Build Student-Athlete Brands with Opendorse
Wake Forest’s partnership with Opendorse is key for its “STRIDE” program to help student-athletes with NIL education and performance tools, with emphasis on personal brand building with social media. Following Monday’s announcement detailing Wake Forest Athletics “STRIDE” initiative, Athletics has partnered with Opendorse and the Ready program and to help its student-athletes build their individual
24 Sep
BYU Athletics to Prepare Athletes for NIL Changes with Opendorse Ready
Cougars Partner with Opendorse to Maximize Value of Student-Athlete’s Name, Image, and Likeness Rights. Brigham Young University Athletics announced today its decision to join Opendorse Ready, the Name, Image, and Likeness (NIL) Readiness Program powered by Opendorse. The program is designed to help student-athletes maximize NIL value by providing social media brand development solutions with
21 Sep
NIL Earning Power: College Football Top 10
College football is finally back in (almost) full swing. While recent months were marred with uncertainty for programs and conferences, athletes throughout the country have proven the power of their voice by promoting their return to play and supporting social justice issues throughout the difficult offseason. As the power of the student-athlete remains on display,
17 Sep
Louisville Athletics to Prepare Student-Athletes for NIL with Opendorse
Louisville launches ELEVATE powered by Opendorse Ready, to Cultivate and Protect the Value of Student-Athlete’s Name, Image, and Likeness Rights University of Louisville Athletics has announced an expanded partnership with Opendorse to create ELEVATE, a program designed to help student-athletes build their individual brands. Having provided thousands of professional athletes with NIL management technology and resources since 2012,
10 Sep
State of Sponsored Social Report
The athlete and influencer marketing industry is big business on social media. Nowhere has this become more clear than Instagram in the form of Branded Content. You’ve surely seen it across your feed: “Paid partnership with brand.” Brands of all sizes now look to accounts with influence to power their message and media on Instagram
09 Sep
Athletes vs. Influencers: Who Really Delivers for Sponsors on Social Media?
It’s an attention economy and we’re all livin’ in it. As social media marketers, we can no longer hope to engage an audience by rolling out cookie-cutter content backed with a modest ad-spend. This publish-and-pray approach isn’t going to cut it. We’re not only competing with other marketers anymore. Instead, we’re competing for our audience’s
02 Sep
TCU Athletics Becomes First Big 12, Texas Program to Join Opendorse Ready
TCU Athletics announced today its decision to join Opendorse Ready, the Name, Image, and Likeness (NIL) Readiness Program powered by Opendorse. The program is designed to help student-athletes maximize NIL value by providing social media brand development solutions with proven effectiveness at the highest ranks of professional sports. “The NIL movement provides an opportunity for
28 Aug
San Diego State to Maximize Value of Student-Athlete’s Name, Image, and Likeness Rights
The San Diego State athletic department announced today its decision to join Opendorse Ready, the Name, Image, and Likeness (NIL) Readiness Program. With experience maximizing endorsement value for thousands of professional athletes since 2012, Opendorse has launched the Ready program to apply its proven social media solutions to prepare student-athletes for coming changes to Name, Image,
10 Aug
Why Audience Analysis Matters for Brands and Individuals
Understanding your audience is certainly not a new, novel concept. From print to radio to television and more recently social media, knowing who is viewing and/or engaging with your brand can be some of the most valuable data any marketer can get their hands on. Before we get into how to go about researching your
Recent Comments