SEC NIL Earning Power: What Preseason All-SEC Players Could Earn with NIL Endorsements

“It just means more.” The SEC claims that college football is more meaningful in Southeastern Conference-country. The proclamation might ruffle some feathers among fans of other Power 5 programs, but it’s hard to argue with the results. From representation in the College Football Playoff to annual team recruiting rankings, the SEC holds its own as

How Seeking Scholarships Might Prepare Athletes for NIL Endorsements

Earning an athletic scholarship isn’t easy. High school athletes dream of the opportunity to continue their playing career in college. For most, it’s just not reality. Even those skilled enough in their sport to earn offers are likely striving for another at the next level. There’s always a step up… The athlete with D2 offers

The NBA’s Top-10 Endorsement Earners

Through several weeks of NBA Bubble isolation, we’ve seen the players’ performance on social media at its offseason best. From powerful social activism to effective partner promotions, NBA players continue to set the standard for success on social. More and more, it’s clear that an athlete’s social media performance is a powerful indicator of endorsement

Which Athletes are Earning Endorsements on Instagram?

Professional sports across the country began to shut down on March 11. In the months that have followed, athletes and brands have adjusted plans to engage fans in new ways. Without live sports as an anchor, many of these sponsorship and endorsement activations have moved to social and digital outlets.  Among active social media channels

3 Keys to More Marketing Deals: Tips from an NFL Player Marketing Rep

Jacquelyn Dahl knows what it takes to be an athlete from every angle. She’s a former student-athlete and founder of 1Up Sports Marketing where she provides marketing representation for some of the NFL’s biggest stars in Patrick Mahomes, Julian Edelman, Brandin Cooks, Danny Amendola, and Bradley Chubb. Opendorse CEO Blake Lawrence sat down with Dahl

The Top 100 Athletes on Social Media | 2019-1

Social media has certainly changed the game for athletes and sports influencers around the world, at every level of play. And with a recent survey citing over 3.5 billion active social media users worldwide, it’s safe to say that these influential individuals have ample opportunity to change the face of social media, influencer, and advocacy

What Heisman Contenders Could Earn From NIL

Heisman trophy contenders are historically among the most marketable athletes in college sports. Their award-worthy performance on the field leads to unmatched exposure from appearances in high-profile games and near-constant coverage in national sports media. More recently, schools have gotten in on the action. It’s become common for college football programs to market their stars

Are PR and Social Media Really Competitors?

We’ll get right to the point in answering the question we’re asking in the title of this article. The answer is: No. An emphatic No, at that. A common misconception is that Public Relations teams, we’ll call them Team Traditionalists, are having to shoo away the new Social Media Marketing minds, let’s name them Team

Leveraging Twitch Advertising to Reach New Audiences

Despite millions of daily users, there are still plenty of people who are unaware of one of the most popular streaming services around – Twitch. If you’re a gamer or just a tech savvy individual who knows all about it already, you can skip the next couple of paragraphs to where we talk about how

What Marketers Need in an Influencer Marketing Platform

Influencer and ambassador marketing has become a part of every modern marketer’s tool kit. And for good reason. In the new era of social media, a simple truth has shown through: people trust people. Not logos. It’s human nature. Of course we prefer to trust, engage, and communicate with individuals more than brands. It’s the