Technology companies have always lent themselves to natural partnerships in the sports world. But as technology advances, so does the crowded sponsorship space in the technology sector.  In recent years, the data and analytics side of professional sports has become mainstream. And with it, comes natural integration – from predictive AI to video calls on a

We’ve all heard about being the “Face of the Franchise” from any of the major sports, but for more than a couple of decades, athletes have become the public faces for brands. With the likes of Nike, Adidas, and Under Armour, there’s a constant arms race for superiority.  While the contracts have grown larger than an athlete’s team

Known for ‘refusing to acknowledge the traditional,’ Monster Energy is a focal point across motocross, off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, or the rock and roll lifestyle (Gronk! More on that later). It’s a brand that believes in authenticity and the core of what its sports and athletes represent. Just a fraction of the Monster Energy athletes are on this list, as it has

While the airline industry has seen a downturn as a result of the COVID-19 pandemic, it is still a thriving part of the sport sponsorship landscape. Many teams and clubs around the world have partnerships with these major airlines as they serve hold designations as “Official Airline/Official Partner” and “Airline Partner/Airline Sponsor” for many iconic sports brands. This