Capitalizing on the reach and engagement of influencers and athletes has proven to be a valuable marketing strategy for brands of all sizes. This modern version of the word-of-mouth campaign is particularly relevant for brands with younger target markets, as younger generations are more likely to follow and trust an influencer over a traditional spokesperson

Countless marketers are turning to influencer marketing to achieve outcomes for their organization. But the barrier to entry can look insurmountably high and pitfalls are plenty.  Who should you work with? What are reasonable goals? And how do you really measure success? The challenge is real, but don’t be deterred. The right preparation and process

What if I told you that one of the biggest marketing opportunities for your brand starts with your staff? It’s true. Your employees are the heart of your company and can be your biggest advocates to help drive your brand’s message to your target demographic. Advocates. Evangelists. Ambassadors. These are all just a few monikers

LinkedIn gets a bad rap for spammy messaging, worthless connections, and inauthentic sales tactics. But this rap is misguided. Are there spammers misusing the platform? Sure. But the opportunity available to business leaders on LinkedIn is unmatched on social media. With effort, consistency, and frequency, LinkedIn can provide leaders and their organizations with one of

Influencer marketing has exploded onto the scene as word-of-mouth marketing for the new era of business building. This new style of creative marketing allows small and medium-sized businesses to tap into larger audiences by collaborating with an expert, ambassador, celebrity, or athlete to promote their business. While hiring someone the world adores or trusts isn’t

Which schools really build brands? Today, there’s a line item on every agenda… for every recruiting visit… at every D1 school in the country that addresses just that – how this school will help you build your brand. But does that program live up to its promise? For the last few years, this battle has been fought

Influencer marketing has exploded onto the scene as word-of-mouth marketing for the new era of business building. This new style of creative marketing allows small and medium-sized businesses to tap into larger audiences by collaborating with an expert, ambassador, celebrity, or athlete to promote their business. While hiring someone the world adores or trusts isn’t