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NIL Earning Potential of Clemson Football Student-Athletes

Each day marks a step closer to the new era of name, image, and likeness rights in collegiate athletics.  These changes will have a fundamental impact on college sports. It has become imperative that ADs and coaches can pitch and prove that their program offers its student-athletes an edge in NIL rights. Those who do…

Influencer Marketing Metrics that Matter

Capitalizing on the reach and engagement of influencers and athletes has proven to be a valuable marketing strategy for brands of all sizes. This modern version of the word-of-mouth campaign is particularly relevant for brands with younger target markets, as younger generations are more likely to follow and trust an influencer over a traditional spokesperson

NIL Ready: Preparing Student-Athletes to Win in the New Era of Name, Image, and Likeness Rights | Part 1

Build your brand. Be a storyteller. Share great content.  These are all good pieces of advice student-athletes and recruits… but what do they really mean? In the era of name, image, and likeness rights in college sports, statements like these are on the right track, but offer little more than a generic reminder. Today’s student-athletes

Influencer Marketing Checklist: How to Build an Effective Social Media Influencer Campaign

Countless marketers are turning to influencer marketing to achieve outcomes for their organization. But the barrier to entry can look insurmountably high and pitfalls are plenty.  Who should you work with? What are reasonable goals? And how do you really measure success? The challenge is real, but don’t be deterred. The right preparation and process

How Brands and Their Employees Use Social Media for Effective Recruiting

What if I told you that one of the biggest marketing opportunities for your brand starts with your staff? It’s true. Your employees are the heart of your company and can be your biggest advocates to help drive your brand’s message to your target demographic. Advocates. Evangelists. Ambassadors. These are all just a few monikers

How to Build a Valuable Following On LinkedIn

LinkedIn gets a bad rap for spammy messaging, worthless connections, and inauthentic sales tactics. But this rap is misguided. Are there spammers misusing the platform? Sure. But the opportunity available to business leaders on LinkedIn is unmatched on social media. With effort, consistency, and frequency, LinkedIn can provide leaders and their organizations with one of

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NIL Earning Potential of Ohio State Football Student-Athletes

“What are my tweets worth?” It’s the question every student-athlete is — and should be — asking. As changes to name, image, and likeness rights monetization near, the opportunity and value associated with social media only becomes more clear.  While social won’t be the only avenue for student-athletes to earn NIL related income, it does present one

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How Brands and Their Employees Use Social Media for Effective Recruiting

Influencer marketing has exploded onto the scene as word-of-mouth marketing for the new era of business building. This new style of creative marketing allows small and medium-sized businesses to tap into larger audiences by collaborating with an expert, ambassador, celebrity, or athlete to promote their business. While hiring someone the world adores or trusts isn’t

How NIL Rights Will Change College Recruiting

Which schools really build brands? Today, there’s a line item on every agenda… for every recruiting visit… at every D1 school in the country that addresses just that – how this school will help you build your brand. But does that program live up to its promise? For the last few years, this battle has been fought

Influencer Marketing for SMB Brands

Influencer marketing has exploded onto the scene as word-of-mouth marketing for the new era of business building. This new style of creative marketing allows small and medium-sized businesses to tap into larger audiences by collaborating with an expert, ambassador, celebrity, or athlete to promote their business. While hiring someone the world adores or trusts isn’t